Research On The Multidimensional Expression Of External Digital Color Of Guangzhou Tianhe Road Commercial Complex

Commercial complexes are an organic part of urban space and the core and focus of modern urban construction.Guangzhou is the core area of Lingnan culture,and even the most important millennium chamber of commerce in my country,with a strong business culture.Promoting the innovative development of Guangzhou’s business culture and inheriting the spirit of Lingnan culture is an important task for Guangzhou’s urban construction and development.The Tianhe Road business district is the core business district of Guangzhou.However,with the development of urbanization,the scale of commercial complexes has gradually become larger and their functions have become increasingly complex.There are many problems in the external digital color design of the commercial complex on Tianhe Road in Guangzhou:lack of regional cultural characteristics Leading to color convergence,color pollution caused by the stacking of advertising colors,the medium and means of color expression are single,and the application of new technologies that can satisfy the sense of sensory experience is lacking.Therefore,the research work on the external digital color of the commercial complex on Tianhe Road in Guangzhou is more urgent.In order to adapt to the development of information technology in the digital age,this article will use digital color related technologies to integrate and design the exterior colors of Guangzhou Tianhe Commercial Complex,and solve the current negative phenomena such as single image convergence.Therefore,this article uses examples of domestic and foreign digital color technology applications The related excellent cases from the perspective of multi-dimensional analysis of the possibility of the combination of Guangzhou Tianhe Road commercial complex and digital color technology.The article is divided into six chapters for discussion.The first chapter mainly analyzes the current situation and existing problems of the exterior color design of Guangzhou Tianhe Road commercial complex under the background of the rapid development of modern digital economy,and consumer groups pay more attention to the sensory experience of the casino.And higher-level spiritual needs,which leads to the urgency of the color design of the commercial complex on Tianhe Road in Guangzhou,and clarifies the research content and significance of this article.In order to adapt to the development of the information age,the exterior landscape of Guangzhou Tianhe Road commercial complex should be combined with new digital technology expression methods,and the most representative modern largescale commercial complexes in Guangzhou Tianhe Road commercial district should be selected:Tianhe City,Tianhuan Plaza,Grandview Plaza,Wanlinghui and Taikoohui are the key research objects of this topic.The second chapter mainly analyzes the related concepts of digital color technology in detail,and expounds the interactive,fusion,multidimensional,and dynamic artistic performance characteristics of digital color,and analyzes the current domestic and foreign digital color technology in various fields The application development situation provides new ideas for further research on this subject.The third chapter is the research and analysis part.The selected research objects of Tianhe City,Tianhuan Plaza,Grand View Plaza,One Link,and Taikoo Hui are respectively compared and analyzed in detail on their external color characteristics.Finally,the business of Tianhe Road in Guangzhou is summarized.The problems of digital color design outside the complex:the convergence and incoordination of colors,the lack of regional cultural color connotations,the lack of interactive and participatory landscape colors,and the single color design medium and means.Chapter 4 uses digital color design as a means to integrate the external colors of the commercial complex on Tianhe Road in Guangzhou,and combines relevant excellent design cases at home and abroad to propose reasonable design principles:color design principles by digital technology,and overall harmony Uniform color design principles,design principles that follow human psychological needs,design principles that highlight regional and cultural characteristics,and color design principles that enhance interactive experience.Chapter 5 is based on the design principles of Chapter 4 to formulate a design strategy that is in line with the future development of Guangzhou Tianhe Road commercial complex from a multidimensional perspective:a design strategy for multi-dimensional interactive performance of color,a human-oriented color design strategy,and a coordinated and unified design strategy.Color design strategies,color design strategies to enhance the interactive experience of human landscape,and color design strategies to enhance cultural attractiveness.Chapter 6 is the design practice part,trying to carry out digital color multidimensional design of the external environment of Guangzhou Tianhe Road commercial complex.This article will analyze the possibility of using the color of Guangzhou Tianhe Road commercial complex in digital media from the perspective of multi-dimensionality,through modern technology The integration of colors by means has enabled Guangzhou Tianhe Commercial Complex to show the unique charm of the colors of the times in the modern development.With the rapid development of the digital information age and the advent of experiential consumption models,the integration of digital color technology and the upgrading of consumer sensory experience are the general trend of the development of the space environment design of modern urban commercial complexes,and it is the development of people in the times.Aesthetic needs.In the future digital color design of the exterior of the Guangzhou commercial complex space,the mass experience should be more humanized,the regional culture refined,and the development and innovation more diversified.