Research On Precision Marketing Management For Large Customers Of Electric Power Enterprises

Without competition,there would be no internal motivation for development.For a long time in the past,due to the monopoly market design of the power industry,the power industry has been in a single market pattern.Monopoly and policy protection make it difficult for the marketing concept,market technology and service system of the electricity industry to meet the needs of market reform.With the promulgation of the new electricity reform plan,diversified electricity distributors have appeared in China’s electricity market,which will break the monopoly pattern of one or several companies in the world and bring a huge challenge to the electricity industry.Big customers,the main source of income of the electricity enterprises,have a significant impact on the development of electricity enterprises.This paper researched and analyzed the precise marketing management on key accounts under electricity market reform.Data analysis and multidimensional clustering statistical analysis are used to study subdivision of the service requirements in terms of different customer segments,identification of the characteristics of different enterprise customer group,and the differences between the different demand and service requirements.First of all,based on the basic psychological characteristics of China’s main power customers,this paper analyzes and explores the design of China’s power customer segmentation and precision marketing management service system by using identification and screening methods.Secondly,it analyzes the macroeconomic environment and market competitive advantage environmental factors that China’s electricity enterprises are facing for a long time.Then,combined with the practical application of statistical data,the market status of electricity enterprises is clarified,and the characteristics of large professional electricity service companies are subdivided.Based on the current electricity market reform in China,as well as the social economic and political environment,the paper gives a full consideration of the construction of the relevant laws,regulations and the process of promoting government policies.Meanwhile,the author discusses how to optimize tactics of the large electricity enterprise customer service,how to improve marketing strategy of subdividing key accounts while considering the main line loss and the theory of load forecasting,and to improve the level of electricity enterprise’s marketing.