Design Of Kaiping Diaolou Tourism Cultural And Creative Products Based On AR Technology

AR technology uses computers to generate virtual objects and integrates virtual with reality,so that people can get more direct perception,and achieve cross-temporal and super-sensory experience effects.Combining AR technology with tourism cultural and creative products can effectively solve the current problems of tourism cultural and creative products,will better enhance tourists’ understanding of regional culture,and provide better solutions for increasing the experience of tourism cultural and creative products.Through literature collection and on-site investigation,this paper draws on the experience of predecessors,summarizes the actual application of AR technology in the tourism industry,summarizes the main existing problems of Kaiping Diaolou cultural and creative products,and proposes solutions to the problems.The combination of Kaiping Diaolou tourism and cultural and creative products with AR technology will effectively enhance the interaction between Kaiping Diaolou tourism and cultural and creative products and tourists,increase the entertainment of the products,and better spread the regional culture of Kaiping Diaolou,and let more people understand Kaiping Diaolou,and expand a new development model for the development of tourism.This article divides the design into three modules.First,re-establish a new brand,establish a good brand awareness,and determine a good brand positioning and brand characteristics.Secondly,the AR technology is combined with the Kaiping Diaolou to realize the transformation of the pattern from a single two-dimensional vision to a rich three-dimensional dynamic effect,which increases the interest of the product and allows users to understand the Kaiping Diaolou more intuitively.Finally,illustrations are used to show the charm of Kaiping Diaolou Village,so that visitors can have a preliminary understanding of the village.