Research On The Evaluation And Promotion Strategy Of W Automobile Company’s Technological Innovation Ability

For the automobile industry,how to integrate resources and improve the ability of technological innovation is the key to the future competition.W automobile company is a successful automobile enterprise in China.In the process of development,there is also a need to further improve the innovation ability.Therefore,this paper discusses how to evaluate the technological innovation ability of the company,finds out the problems existing in its innovation and puts forward suggestions for improvement,which has good practical significance for the future development of the company.Based on the theory of technological innovation and the perspective of technological innovation ecosystem,this paper analyzes the current situation of technological innovation and the composition of technological innovation ecosystem of W automobile company This paper constructs an evaluation index system of technological innovation capability including three first level indexes and nine second level indexes from three aspects of capability,technological innovation output capability and technological innovation environment.It uses entropy weight method to determine the weight of each index,and then uses TOPSIS method to get the comprehensive score and ranking of technological innovation capability of W automobile company in each year.According to the evaluation results,it analyzes the influence of each index,and then analyzes the influence of each index According to the existing problems,the corresponding improvement measures are put forward.The results show that: W automobile company’s technological innovation ability is better and gradually enhanced,but there are some problems,such as the decline of automobile sales,low efficiency of technological innovation investment;weak collaborative innovation ability,no efficient use of the enterprise’s technological innovation ecosystem;difficult transformation and upgrading,solidified brand image;relying too much on government subsidy policy,restraining the power of independent innovation and so on.Therefore,this paper puts forward countermeasures from three aspects of technological innovation input,technological innovation environment and technological innovation output.It includes improving the intensity and efficiency of R &D investment,improving the efficiency of R &D personnel;establishing an open technological innovation platform,creating a cultural atmosphere for independent innovation,and improving the technological innovation environment of the government;accelerating the transformation and upgrading of products,expanding the international layout,and promoting the transformation of technological innovation achievements.This study can provide certain theoretical and decision-making reference for W automobile company and similar automobile enterprises to enhance their technological innovation ability.