Research On Strategy Formulation Of SS Motor Vehicle Performance Test Company

China’s economy is booming and the consumption level is increasing.The domestic automobile industry is developing rapidly,according to statistics,in 2020 the number of domestic car ownership reached 281 million and the rising trend has not slowed down.Automotive comprehensive performance testing station is an important basic support for the healthy development of the automotive industry.Since the beginning of motor vehicle testing work in the 1980 s,the automotive testing industry has undergone many changes.Initially jointly managed by three departments: the public security department is responsible for vehicle safety testing,the transportation department is responsible for comprehensive motor vehicle performance testing,the environmental protection department is responsible for motor vehicle environmental health testing.The emergence of the market development concept is relatively old-fashioned,unclear powers and responsibilities,the government and enterprises are not separated from other serious problems.The degree of market liberalization is low and social feedback is poor.In order to solve the industry’s problems,the national governing body began to promote changes in the motor vehicle testing industry.The government began to require the motor vehicle testing industry to open up the market.Motor vehicle testing stations had to face a market-oriented business environment.In order to cope with the domestic development environment and the increasingly fierce business competition,this paper is to use business management knowledge to analyze in depth at the strategic level,to reasonably position the company’s development according to the policy and economic development needs,and to derive a corporate development strategy through the analysis to improve the company’s competitiveness,thus increasing its revenue and profit.SS Motor Vehicle Performance Testing Company is an early establishment of motor vehicle testing stations in the Zaozhuang City,and is undergoing reform in the market-oriented development of the motor vehicle testing industry.The purpose of this paper is to help companies develop business strategies and strategic management through comprehensive literature research,survey analysis,and qualitative and quantitative analysis.This paper firstly elaborates on the development background of the motor vehicle inspection industry,researches and analyzes the external market environment of the company using PEST analysis,compares and organizes the internal environment of the industry according to the resources the company has combined with the Porter’s five forces model analysis tool,and analyzes and summarizes the development advantages and disadvantages of the company.Quantitative analysis combined with various professionals using the EFE and IFE matrix tools method to sort out the company’s strategy.Through the SWOT analysis tool,a series of corporate development strategies are derived.Systematic analysis and formulation of corporate development strategies through QSPM matrix analysis tools.Derive a final corporate development strategy based on the problematic deficiencies combined with its strengths.Finally summarize the conclusion of the thesis,mainly including: improve service experience to achieve differentiation.Maintain the advantages and expand the market by improving the service level to become the preferred testing agency for transportation companies within the East Outer Ring Street in the city’s central jurisdiction,continue to improve the scope of cooperation with transportation companies,and increase the rate of operating motor vehicle testing.At the same time,increase publicity to improve the rate of motor vehicle testing for ordinary consumers within the city.After gaining advantages,we will continue to use our technical advantages to expand the scope of services,increase used car trading and evaluation services,build a used car service platform,and achieve diversified development.And combined with the enterprise’s own business situation,it proposes safeguards for the strategic development of the enterprise,in terms of human resources measures,system management,compensation and benefits and performance management,and corporate culture construction.Finally,it provides reference and reference for the strategic development of other motor vehicle testing organizations.