Research On The Choice Of Financial Strategy Of Road Transportation Enterprises

As a part of strategic management,financial strategy is closely related to the rise and fall of enterprises.Since the financial strategy matrix model was put forward,scholars have seen a new research perspective.Because the theory of financial strategy from this perspective is relatively new,the research of domestic and foreign scholars on it has just started,and the research on the application of the theory is relatively less.Based on this,this paper takes road transportation enterprises as the research object,combines theory with practice,and studies the application of financial strategy matrix,in order to play a role in enterprise financial strategy management,and test the feasibility and applicability of financial strategy matrix in practical application.In this dissertation,first reviews the domestic and foreign research on financial strategy matrix.After elaborating the relevant theories,concepts and principles of financial strategy matrix,taking road transportation enterprises as the research object,this paper collects the financial data of 24 listed companies in road transportation industry from 2016 to 2019.According to the content of financial strategy matrix,enterprises can be divided into cash surplus and cash deficit From the perspective of value creation,it can be divided into two categories: value creation and value impairment.From the average situation of the four years from 2016 to 2019,54.17% of the road transport enterprises belong to the cash surplus;from the perspective of enterprise value creation,58.33% of the road transport enterprises are value-added,while the other 41.67% are in the loss state.After that,the rationality of the classification of financial strategy matrix from the dimension of value creation and cash surplus and shortage is tested,and the results show that the theory is more reasonable for the classification of enterprises.Based on the analysis of the static distribution and individual dynamic changes of road transportation enterprises in the financial strategy matrix,it can be concluded that the position of enterprises in the financial strategy matrix is not invariable.Enterprises need to focus on the goal of value creation,constantly solve the problems of capital surplus and shortage,and timely adjust the financial strategy.Finally,in order to verify that the financial strategy matrix can detect the current financial strategy status of enterprises,and make reasonable adjustment and planning of financial strategy according to the principle of financial strategy matrix.This paper takes Guangdong Expressway a as an analysis case of the application of financial strategy matrix,which not only confirms that the financial strategy matrix can be used as an effective tool in the financial strategy detection of road transportation enterprises,but also puts forward corresponding financial strategy adjustment measures according to the conclusion of the analysis of financial strategy matrix,so as to improve the use efficiency of residual cash and give full play to the value creation of enterprises ability.