Research On The Profit Transmission Behavior Of Honz Pharmaceutical’s Merge

With the implementation of the national innovation-driven strategy,under the influence of multiple factors such as the rapid advancement of the international economic integration process and the adjustment of domestic industrial structure,the uncertainty of the corporate operating environment is increasing,which poses new challenges to corporate dynamic management capabilities.Financial strategy is an important guarantee for the implementation of an enterprise’s overall strategy,and a set of management plans formulated by an enterprise to effectively implement the overall strategic plan and achieve the overall strategic goals.The formulation,implementation and optimization of financial strategies based on the perspective of the corporate life cycle will help to enhance the flexibility of financial strategies.The rationality,scientificity,and dynamic adjustability of the financial strategy can achieve the purpose of effectively controlling risks and increasing the rate of resource allocation.Based on the life cycle perspective,this paper studies the optimization of Midea Group’s financial strategy.Based on the view of the "dichotomy" of financial strategy,this article sorts out the current situation of Midea Group’s financial strategy selection from the perspectives of financing strategy and investment strategy;constructs a financial strategy matrix to analyze the implementation status of Midea Group’s financial strategy;according to the different life cycles of the company Different academic viewpoints on the financial characteristics of the stages,through the analysis of financial statements,determine the life cycle stage of Midea Group;according to the calculation results of the financial strategy matrix and the life cycle stage of Midea Group,analyze the problems of Midea Group’s financial strategy.Put forward financial strategy optimization measures and implementation guarantees.The research in this paper found that,except for Midea Group in the second quadrant of the matrix in 2015,Midea Group is in the first quadrant of the matrix from 2016 to 2019.The company has certain value creation capabilities but is short of cash;the return on investment capital is decreasing year by year.,The growth rate of economic value added after 2016 is generally weaker than before 2016,and the value creation ability of enterprises has shown a downward trend.The life cycle stage of Midea Group has alternate characteristics.From its listing in 2013 to 2015,Midea Group was in a mature period;due to expansion into new fields,Midea Group returned to the growth period from 2016 to2017;after 2018,it entered the mature period again.Combining the results of the financial matrix calculations and the analysis of the life cycle stage,this article believes that Midea Group’s financial strategy has debt solvency lower than the industry average,high debt solvency risks,diversified positioning,scattered core competitiveness,and corporate growth capabilities.Weakened,weak cash flexibility and other issues.The optimization of corporate financial strategy not only needs to pay attention to cash status and value creation ability,but also needs to consider the life cycle stage of the company.Therefore,it is recommended that Midea Group adjust the financing structure,increase the proportion of equity financing,enrich the dividend distribution method,and reduce the use of cash.,In the home appliance business module,further expand overseas markets and increase investment in intelligent digitalization and intelligentization to build core competitiveness.This article also proposes the implementation guarantee of Midea Group’s financial strategy optimization strategy from the perspective of establishing financial strategy evaluation and incentive mechanism,and improving financial early warning mechanism.The research in this article enriches the case studies of the financial strategy of listed companies in the household appliance industry from the perspective of life cycle,and helps to optimize the financial strategy of Midea Group and similar companies.Since the formulation and implementation of corporate financial strategies are inseparable from the comprehensive consideration of internal and external factors,the relevant information required for this study is mainly from the publicly disclosed information of Midea Group.Therefore,the study of this article will inevitably have certain limitations.