Research On User Participation Design In Enterprise New Product Development

In addition to the protection of tax policy,financial policy,intellectual property strategy and other measures,enterprises should strengthen their cooperation with relevant parties,including suppliers and users.Among them,new product development(NPD)with user participation is of positive significance and has been widely concerned by researchers at home and abroad.The purpose of this paper is to explore the role of user participatory design in enterprise new product development,so as to obtain new methods to improve the innovation ability of enterprise new product development.This paper focuses on the research of user’s Participatory Design in the development of enterprise’s new products,using the methods of Literature Research,Focus Group and interview,online platform interactive content analysis,user research analysis,etc.,the application of user participation design in enterprise new product development is studied.The main research contents are as follows:(1)This paper analyzes the new product development mode and product development process of different enterprises,studies the origin and development of user innovation theory and the characteristics of leading users,classifies users,and provides method guidance for research and practice.(2)by means of in-depth interviews and focus groups,the author investigates and researches many design managers,designers,engineers and others in 21 companies,and sums up the positive influence of users’ participation in new product development;It is concluded that there are five stages in the opening stage of new product: Requirement Collection,concept generation,scheme testing,detailed design and product evaluation.(3)Based on the product development process of enterprises,this paper summarizes the user’s participation stage,participation form and depth,and puts forward a new product development model based on user’s whole process participation.The model is conducive to enterprises to fully integrate users’ innovative resources,and improve users’ sense of participation and brand belonging.(4)Based on the design practice of a household air purifier project of a group in Yongkang City,Zhejiang Province,the user participatory design is embodied in the whole process.Different participation methods and participation depth are also changed at different stages to verify the user participation enterprise new product development model proposed in this paper.This article summarizes and proposes user participation in enterprise new product development models through literature review,in-depth interviews,focus groups,interaction design research and other offline and online research forms.It has positive value and significance for product design companies,and can promote users and Enterprises are more closely connected,which also provides a reference path for enterprises to improve product competitiveness and innovation.