Study On The Marketing Strategy Of Datong Reciprocity Group

With the rapid development of economy in our country in recent years,China’s manufacturing industry has ushered in the rapid growth period.Valve products as widely used in oil,water and electricity,natural gas,heating,urban construction and other fields of fluid control equipment,is one of the most closely linked with the domestic production,investment and consumer demand of the basic industry.At present,the trend of economic development has changed from the traditional three drivers of "consumption,investment and export" to a new pattern that takes domestic circulation as the main body and promotes the development of both international and domestic cycles.Under the new situation,the release of domestic demand combined with supply-side structural reform will further promote the development of high-quality production capacity while phasing out outdated production capacity.Globally,the development of China’s valve industry is also in a leading position,with the overall market size reached more than 20%,ranking first in the world.The current situation is that China’s low-pressure valves can basically meet the market demand,but in the high-end valves due to low technical level,backward manufacturing process and other reasons still mainly rely on imports.In addition,in the current stage of high quality development in China,the valve industry is also facing transformation and upgrading,and constantly adapt to the current domestic and international market form,which is a great opportunity for DT company,but also a challenge.The research object of this paper is the marketing strategy of DT Valve Group Co.,Ltd.On the basis of the basic research and analysis of DT company’s product characteristics,market distribution and marketing status quo,the advantages and disadvantages of DT valve company in the market competition,as well as the opportunities and threats in the external environment,are analyzed by combining the traditional marketing theory with the cutting-edge theory.Then it further analyzes how to subdivide the market in the actual operation,select the target market and put forward the corresponding marketing strategy,such as product strategy,price strategy,channel strategy,promotion strategy,etc.On this basis,it puts forward the product differentiation strategy and innovative service concept.This paper analyzes the marketing status quo and existing problems of DT valve company.Put forward improvement measures and implementation suggestions,such as strengthening product marketing concept,innovating product marketing model,improving marketing team construction,etc.Hope to be able to the construction of the company’s marketing system and product marketing strategy to provide effective help.