| With the gradual deepening of Chinese reform and opening up and the continuous development of the capital market,the operation and development of enterprises are facing more and more complex opportunities and challenges.In the environment of "new normal","three-phase superposition" and "supply side reform",more and more companies tend to choose frequent mergers and acquisitions in order to achieve rapid expansion of emerging businesses,integrate industrial layout,and successfully complete strategic transformation of enterprises.But what can not be ignored is that behind this danger of mergers and acquisitions,there is a huge amount of goodwill and its impairment risk.Both the listed companies and the capital market have to bear the systemic financial risk caused by the storm of goodwill.The problem of goodwill has become a huge hidden danger that disturbs the normal market order and hinders the future operation of the company.The managers of listed companies and the capital market pay more and more attention to the report information related to goodwill.In theory,goodwill is the potential value of excess earnings for enterprises,and its correct embodiment is an important guarantee to achieve accounting objectives.However,in practice,its recognition and subsequent measurement methods are difficult to reflect its essence,and measuring the value of goodwill has become a major problem in accounting.Based on the urgent need of goodwill information,this paper focuses on the measurement of enterprise goodwill value,analyzes the measurement of goodwill value with the idea of real options,understands the essence of goodwill from the perspective of enterprise resources,and uses the improved cut method to measure the value of goodwill.This paper first reviews the literature at home and abroad,on the basis of in-depth understanding of the nature of goodwill,studies the measurement method of goodwill,and finds the advantages of real options in the evaluation of intangible resources.Secondly,it distinguishes the relationship among assets,resources and capabilities,clarifies the understanding of goodwill,evaluates the limitations of traditional goodwill measurement methods,and summarizes the theory of real options.Thirdly,by comparing the two main pricing models of real options,this paper chooses B-S Option Pricing Model as the measurement method,analyzes the applicability of real options pricing model for goodwill measurement,and optimizes the relevant parameters of the model.Then,the measurement model is applied to the goodwill value measurement of Broad-ocean Motor Company,quantifying the various parameters,calculating the results,and testing the rationality of the results through the matching of goodwill value and competitiveness ranking.Then,the underlying reasons behind the goodwill value measurement results of Broad-ocean Motor Company are deeply explored.Finally,this paper summarizes the research results,summarizes the experience from the case of Broad-ocean Motor Company,so as to help enterprises obtain the status information of goodwill,recognize the important role of goodwill,and improve the construction and management of goodwill.On the one hand,this paper enriches the practical cases of goodwill measurement research,on the other hand,it also provides reference for improving accounting standards. |
