Research On The Commercial Space Reconstruction And Business Upgrade Strategy Of Traditional Department Stores In China

Since 2013,the number of new commercial real estate projects has been on the rise each year in China,which are evolving towards experiential commerce to adapt to the upgrading of consumption patterns.At the same time,the Internet economy continues to occupy the market share of physical commerce by virtue of its convenient and fast shopping model,complete variety,affordable price,and good customer service.Traditional department stores are being double attacked by modern shopping malls and online e-commerce platforms.As the overall commercial real estate enters the era of inventory,the number of newly built shopping malls will gradually slow down,and the transformation and upgrading of traditional department stores will become one of the main development directions of commercial real estate.Traditional department stores will soon Will be eliminated in the development of the market if they do not Solve the problem actively and do better in spatial layout innovation and business combination When faced with problems such as the obsolete commercial space of traditional department stores,single format,chaotic circulation,insufficient hardware facilities,and increased homogeneity competition,etc.Therefore,in the current situation of escalating competition,it is an inevitable choice for its survival to transform and upgrade the internal commercial space and business combination of traditional department stores and transform to an experiential consumption model and seek differentiated development to adapt to the requirements of the new era.The internal commercial space of a commercial project is an important carrier for carrying business activities and consumer behavior,and it is the embodiment of its core competitiveness.The format combination of commercial projects is the key to realizing their characteristics and ensuring passenger flow and operating conditions.This research will conduct an in-depth study on the strategy of traditional department store commercial space transformation and business upgrading.By selecting traditional department stores that have been built for a long time but are still in operation in the city and conducting field investigations,I summarized its shortcomings of commercial space and business formats.At the same time,I summarized the general methods of traditional department store transformation at home and abroad,and explored the transformation of traditional department stores’ commercial space and business formats.Upgrade direction and principles.On this basis,a corresponding upgrade strategy is proposed.