Research On Asian Marketing Strategy Of FS Medical Supplies Co.,Ltd

With the development of economic globalization and the continuous deepening of trade exchanges between various regions and countries,medical device companies must take the road of international development if they want to gain an active position in the competition.The Asian market has huge potential and has become one of the main markets.However,the medical device industry is strictly regulated by policies and requires high market access.On one hand,enterprises are restricted by their own strength and can’t meet the needs of all markets;on the other hand,it is becoming more and more difficult for enterprises to achieve the goal of obtaining profits in fierce competition.Since the establishment of the International Trade Department in 2008,FS has continued to explore the way to develop business in the international market.At present,it has formed a pattern of sales regions in Asia,the Middle East,Africa,Europe,and South America.However,FS still faces many challenges in sales in the Asian market.This article puts the Asian market of FS company in the general environment of medical device sales in the Asian market,and analyzes and studies its marketing strategy.First of all,this article clarifies the research background of this thesis,and introduces the purpose of the thesis,the significance of both theoretical and practical aspects.Through reading a large amount of literature,combing and summarizing the research on marketing theories and methods by domestic and foreign scholars,international marketing and medical device marketing strategy research,combining the development trend of the Asian medical device market,the research ideas of this article are clarified and the research methods are determined(Including Porter’s Five Forces,PEST Analysis Method,4P Theory,SWOT Analysis Method,etc.),the article frame was built.Then use the abovementioned research methods to analyze the company’s marketing environment,study the current advantages and disadvantages,opportunities and threats of FS company.Secondly,after the introduction and analysis of the company’s current situation,the article finds out the problems in Asian marketing,then the market attractiveness evaluation model evaluates the factors of different regions and countries of the Asianmarket,and explores the factors that affect the terminal consumption of FS products,so as provide reference for formulation of Asian marketing strategy.On this basis,the FS Asia marketing strategy is redesigned in response to existing problems.Finally,in order to implement the company’s marketing strategy smoothly,proposes various safeguard measures including systems,laws,and talent development and so on.