| With the continuous improvement of our country’s economic level,people are increasingly pursuing a more comfortable lifestyle,and tourism is an essential activity in people’s daily lives.The emergence of tourism activities also triggers a series of travel behaviors,and the urban public transportation system plays an important role in the travel of tourists.And analysis is imminent.Firstly,this paper analyzes the factors that affect the choice of travel modes for passengers,learns and compares the travel travel mode selection models commonly used in existing studies,and analyzes several current reachability measurement models that are currently in use and compares their advantages and disadvantages analysis.On this basis,a public transportation accessibility measurement method based on utility model and a passenger travel behavior analysis model based on structural equation model are proposed.Secondly,from the perspective of passengers,three characteristic factors of scenic spots that have the greatest influence on the choice of travel modes are selected: scenic spot grades,scenic fares,and public transportation infrastructure supporting scenic spots,constructing attractive models of scenic spots,and using principal component analysis The method determines the weights of various factors,uses travel time and travel costs as the travel impedance of passenger travel,and then constructs a model for calculating the public transport accessibility of scenic spots based on the utility model;and analyzes the public transport accessibility of scenic spots by constructing a structural equation model The impact of passenger travel mode choices.Finally,based on the established public transport accessibility calculation model and structural equation model,the five scenic spots including Datang Furong Garden,Daming Palace National Heritage Park,Xi’an Beilin Museum,Shaanxi Natural Museum,and Jingye Temple Longtan Water Play Scenic Spot are analyzed.The public transportation accessibility of the scenic spots is divided into "strong and weak" according to the accessibility coefficient.Using Amos software to solve the structural equation model and analyze the impact of the public transport accessibility of scenic spots on the choice of passenger transportation methods,the results show that the higher the public transport accessibility of scenic spots,the greater the probability that passengers use public transportation to travel;on this basis In order to shorten the average travel time and travel costs for tourists to reach attractions,and to better promote the health of the urban public transportation system,measures such as reasonable fares and improved public transportation facilities within the coverage of attractions are proposed.The development will ultimately enhance the travel satisfaction and happiness of tourists during the travel process. |
