Research And Application Of Unconscious Phenomenon In Product Design

The issue is discussed and the design method is innovated again through the comparison and discovery of design as well as the observation and summary about the issue phenomenon.The whole idea is divided into three parts,including behavior collection,phenomenon analysis and design practice.The comprehension of people about themselves is far behind their comprehension about things.Many designers are involved in the research on unconscious design at present.It is showed that the issue is endowed with great research values.In my opinion,it is endowed with three main kinds of meanings.1: Reveal(To undersatand the behavioral form a new vision): To reveal the behavioral demand and the operation principle to strengthen people’s understanding of themselves so as to endow products with universality and public value through the analysis of unconscious phenomenon.2: Academic: It is first time to propose to reveal the logic of unconscious behavior through "Behavioral Mapping" in the field of unconscious design.Moreover,individual unconscious behavior is studied deeply and the design practice method is verified.Unconscious behavior is included and classified to provide direction and method guidance and inspiration for designers.3: Commerciality: Show more potential design points through the disclosure of unconscious behavior to provide new business opportunities for innovative design.The product design of "unconscious" behavior was defined from the perspective of "behavior" and "research method possibility".It was attempted to design "function and operation method visualization" products with the help of behaviorism and psychology in the process of unconscious behavior including "collection,classification,disclosure,design point discovery and output product".A "unconscious behavior" research classification volume called "Unconscious Behavioral Mapping" was summarized through a series of research and analysis.A group of behaviors about "Carrying the Paint for Sketching Outdoors" were randomly selected in the "unconscious behavioral mapping".Then,the research and design practice on this group of behaviors were carried out to verify the reliability and applicability of the "unconscious behavioral mapping" method.Finally,the design achievement of MAGICAL COVER(A portable pigment container)was completed by rethinking about the key points,which further proved the reliability of the "unconscious behavioral mapping" method.