70th Anniversary Anniversary Logo And Cultural And Creative Product Design Of Hunan University Of Science And Technology

The logo is a medium used to convey information in order to achieve a certain visual effect,mainly expressing its symbolic,directional,suggestive and other functional characteristics through vision.Cultural and creative products have always been called "the culture that can be taken away".Its essence is to carry out the second creative transformation of specific cultural themes to make it a product with certain value in the market.However,in today’s cultural categories such as corporate culture,campus culture and scenic area culture,in order to make it have certain competitiveness and recognition under social development,while striving to tap its own culture and create brand identity value,it is also Cultural and creative products presented with the brand logo.They promote their own cultural awareness and audience recognition through a combination of the two.Although in the fierce competition of today’s cultural development,the promotion of logo brand culture combined with cultural creative products has become the mainstream,but there are very big problems in the recognition of brand logo design and the uniqueness of cultural and creative products.Most of the brand logos and cultural products launched by enterprises,universities,scenic spots,etc.have serious homogenization,lack of innovation,and ignore the emotional needs of the audience.Therefore,the effect of promotion and publicity to the audience is often not very good.ideal.The subject of this article stems from the author’s participation in the actual project of the "70th Anniversary of Hunan University of Science and Technology(LOGO)and Cultural and Creative Product Design Competition",which focuses on the analysis of the advantages and disadvantages of the logo design and cultural and creative product design in the current social situation.Fundamentally research the basic theories of logo design and cultural and creative product design,and analyze its application in school culture and the factors that affect the emotion and behavior orientation of the audience.At the same time,by asking the online volume survey method,the audience’s demand for the school logo and cultural and creative products is located.Based on the research results and theoretical research,the design elements are summarized and extracted to complete the 70 th anniversary logo design and text of Hunan University of Science and Technology.Create product design.The author hopes that through the research report on the “70th Anniversary Logo and Cultural and Creative Product Design of Hunan University of Science and Technology”,he will do his best to break the current phenomenon of the homogenization of the brand logo and cultural and creative product design in colleges and universities,and create The design of thecelebration logo of Hunan University of Science and Technology and the design of cultural and creative products enhance the influence of university culture on society and promote the improvement and development of the aesthetic level of the audience.