Research On The Development Strategy Of ZTSD Group

Since the subprime mortgage crisis broke out in the United States in 2007 and gradually spread to the world,China has used the way of 4 trillion yuan expenditure to stabilize the economic situation,but the long-term impact of the subprime mortgage crisis is still reflected.At the same time,due to the restriction and influence of China’s own economic growth mode,China has gradually entered the new normal economic environment.On the one hand,the problem of reforming income distribution leads to the accumulation of social contradictions.On the other hand,the macroeconomic slowdown reduces the room for diversion in all aspects,which poses new challenges for China’s next stage of economic growth.At present,China has put forward a number of requirements for economic development,such as supply-side reform,transformation of development mode,especially the trend of transforming infrastructure investment and labor-intensive industries into service industries and high-tech value-added industries,which has gradually turned into reality from the appeal of many years ago,which has brought severe challenges to all enterprises,especially large enterprises.As we all know,although large enterprises have large scale and high market share,their transformation is usually difficult when the economic situation changes.Firstly,this paper takes ZTSD Group,the largest enterprise group in the field of tunnel and underground engineering in China,as the research object.On the basis of sorting out the relevant theories of enterprise strategy,the macro-environment faced by ZTSD Group is analyzed through PEST model,and the competition situation of ZTSD Group is analyzed through horizontal comparison.Then,the article analyses the internal strategic environment of ZTSD Group from the aspects of operation status,core competitiveness and main problems in operation.Through SWOT matrix,the alternative strategy of ZTSD Group is obtained.According to the development goal of ZTSD Group and other specific circumstances,the alternative strategy is selected.Finally,the article puts forward the strategic implementation safeguard measures of ZTSD Group from four aspects: market,on-site management,professional level improvement and enterprise internal management.