Research On The Competitiveness Of Newly-built Cruise Homeport

The competitiveness of the cruise home port continues to develop.As for the newly built cruise home port,its competitiveness is relatively vague.To sort out the influencing factors of its competitiveness,it is necessary to start with the conditions and resource characteristics of the newly built cruise home port,and find out the influencing factors of the competitiveness of the newly built cruise home port.This paper adopts literature research,data analysis,analytic hierarchy process(ahp)method,and fuzzy comprehensive evaluation method,fuzzy mapping method,built according to the characteristics and influencing factors of cruise home port competitiveness,according to build a new cruise home port competitiveness evaluation index and model,competitiveness evaluation,put forward the main strategy to enhance competitiveness and the path of research ideas,in order to provide a certain amount of research on new cruise home port competitiveness guidance,specific as follows.This study built a cruise home port competitiveness evaluation index and reference model,combined with actual situation of the new cruise home port and differentiation,combing the influence factors of the new cruise home port competitiveness and characteristic,proposed in "the AHP-fuzzy evaluation mode for new cruise home port competitiveness evaluation index and model builds the idea,from the basic resources,the core industry of the commercial property market,cruise,peripheral service support and so on four dimensions to build the new cruise home port competitiveness evaluation model,building new cruise home port competitiveness evaluation index weight,and with the new north sea cruise home port as the research case,The competitiveness evaluation index fuzzy vector is calculated,and the competitiveness evaluation grade of the newly built north Sea cruise ship home port is defined.According to the evaluation results,find out the new north sea cruise home port competitiveness is the basic resources do not have a high level of modernization,the commercial property market is not perfect,cruise core industry is insufficient,the peripheral service four aspects,such as not enough support of the problem of insufficient,and the problem oriented,from the degree of modernization of the basic resources,fully activate the commercial property market,strengthening the cruise line construction of the core industrial chain and promoting peripheral services support multidimensional put forward the strategy for new north sea cruise home port competitiveness and the path,and expect to be able to other new cruise home port competitiveness research produce certain reference and reference.