Study On Optimization Of Fire Engine Marketing Mode Of WY Company

Special vehicles play a vital role in national infrastructure and economic construction.With the continuous development of social economy,the market demand for special vehicles also increases.As a member of special vehicles,fire engines shoulder the responsibility of protecting people’s lives and property and rescue.As a special vehicle,fire truck plays an irreplaceable role in ensuring people’s daily production and life.Fire engines,also known as fire engines,refer to vehicles designed and manufactured to be suitable for use by firefighters,equipped with various types of fire fighting equipment or fire extinguishing agents,for use by fire fighting forces in extinguishing,auxiliary fire fighting or fire rescue,and bearing me The country guarantees the important duty of emergency rescue mission.From the point of view of the national development trend,the market demand for fire engines is expanding,and the support of the government(fire brigade)and large flammable and explosive enterprises for the development of fire engines is increasing.WY company is a state-owned enterprise specializing in the production of special vehicles under the China heavy vehicle Group.With the vigorous rise of special vehicle business in China,At the same time,WY company joins the special vehicle industry to promote the development of the special vehicle,improve its own production and manufacturing capacity,combine the needs of the target customers of the fire engine and the development needs of the fire fighting industry,optimize the whole vehicle performance of the fire engine.In addition,WY company also through enriching the form of special vehicle products,to meet the needs of different users,constantly improve their market share,thus expanding the core competitive soft power of WY company’s special vehicle business.But in recent years,the company is gradually exposed to fire truck marketing problems such as lack of attention to fire truck products,lack of marketing personnel and single marketing methods,and become Restrict the company’s overall rapid development of the short board.Compared with the developed countries in the world,the special vehicles in China are in the initial stage of development.The narrow market space makes most automobile manufacturers transform and produce passenger cars or commercial vehicles one after another.As a result,the existing capacity of special vehicles can not meet the needs of special vehicles.More importantly,its corresponding marketing model also needs to be optimized.In addition to the limitation of production capacity,the solidified marketing model also limits the development of special vehicle market.The innovation of fire truck marketing mode plays a powerful role in promoting enterprise system innovation,technological innovation and management innovation,forming enterprise cultural power,executive power,productivity,promoting marketing management reform and improving efficiency.This paper mainly focuses on WY company’s special vehicle marketing model,with the help of 4 P marketing theory and other related theories,to investigate the marketing situation of fire engines in WY company,aiming at the problems existing in the marketing of fire engines in WY company.It is hoped that we can make up for the vacancy of fire truck marketing theory on the basis of summarizing the previous research results of passenger cars and special vehicles,change the research literature of special vehicle industry marketing mode and lack of systematic analysis.