Research On The Optimization Of Digital Marketing Strategies For New Energy Vehicles-A Case Study Of X Company

In the face of the rising status of "new power" brands,the rejuvenation of the main consumers and the digital change of the media environment,how to respond to the industry change to find the first opportunity to compete and win the favor of young consumers has become a real challenge for automotive companies(brands)to face.This thesis combines the concepts and theories related to digital marketing,the 4R digital marketing strategy portfolio model,and the macro environment,competitive challenges and the STP strategy of the case company,and analyzes and points out the specific problems of the digital marketing strategy of the case company in terms of target audience profiling,precise communication reach,content resonance enhancement and terminal service and conversion rate enhancement,and puts forward targeted the optimization thinking.In order to help automotive companies to think about the construction of digital marketing strategy system from the strategic level,and to carry out efficient digital marketing communication and promotion.