Study On The Influence Of Socil Norms And Cognition On Water-saving Behavior In Building Operation Energy Saving

The problem of water shortage is becoming more and more serious in our country.Xi jinping,general secretary of the bureau of the central financial and economic work in 2014 leading group on the fifth meeting clearly put forward " giving priority to water conservation,balancing space,systematic management and both hands making efforts" water conservancy thought,and emphasized " from changing the nature,conquering nature to regulate people’s behavior,correct the wrong behavior of people",guides the work of water saving development should start from how to change modern people’s behavior.Energy saving,land saving,water saving,material saving and environmental protection are the core indicators of green building.For existing buildings,behavior control in energy saving operation is an inevitable requirement to achieve energy saving goals.However,residents’ water-saving awareness and water-saving behavior lag behind the development requirements of energy-saving building.From 2015 to 2019,the national total water consumption showed a significant downward trend,while the domestic total water consumption showed a significant upward trend.At present,researches on building water-saving mainly focus on engineering technology,while residents’ water-saving behavior is not only restricted by technology,equipment and others,but also influenced by social norms,building energy-saving cognition,behavior habits and other factors.Under the constraints of technology and equipment,it is of practical significance to explore the influence of social norms and building energy conservation cognition on water-saving behavior.Based on the normative focus theory,value-belief-norm theory and planned behavior theory,this thesis constructs a model of the influence of social norms and building energy conservation cognition on water-saving behavior.Questionnaire survey was conducted on 400 residents of Hengyang City,and 377 valid questionnaires were obtained.After the preliminary analysis of the survey data by SPSS software,the overall analysis of residents’ water use behavior and the one-way analysis of variance of demographic characteristics were carried out.Then structural equation model analysis was carried out by using AMOS data analysis software.AMOS software was used to verify the mediating role of personal norms and analyze the effects of social norms and energy-saving cognition on water-saving intention and behavior.Finally,confirmatory experiments were carried out according to the analysis results.To post water-saving signs to replace the interference of norms and cognition on behavior.Twelve households were selected for a comparative experiment.Through month-on-month and year-over-year analysis of the experimental data,it was found that the monthly water-saving proportion of residents could reach about 17% after standardized and cognitive intervention.In order to improve the current Hengyang residents of water-saving awareness and water-saving behavior,according to the different subjects,the government,water companies,residents,water appliance manufacturers,residential property management put forward the corresponding water-saving recommendations.