The Business Value Analysis On Comprehensively Promote ETC Of The Whole Network Integration

In May 2019,the General Office of the State Council issued the"Implementation Plan for Deepening the Reform of the Toll Road System and Removing the Provincial Toll Stations of the Highway"[1-2]Under the great push of national policy,ETC business has developed by leaps and bounds,gaining a total of 204 million users at the end of 2019,an increase of 127 million users from the end of 2018.The boom in ETC business has also brought a commercial value surge in the market.With business ecosystem theory as the theoretical basis,this paper compares the historical and present data of ETC business,discusses the change in national policy,the push of banks and the new car pre-installation status and change,and analyzes the realistic background to ETC’s fast-growing business ecosystem.With the ETC market ecosystem taken into account,this paper expounds on ETC’s application scenarios with highway application as the core and other value-added services in people’s livelihood as the supplement,while also comparing ETC with its competitor non-touch payment for further discussion.It is concluded that ETC technology absolutely dominates China’s highways,but its application in other scenarios remains to be improved;niche separation from its competitor is also conducive to building a mutually beneficial symbiotic relationship.In this paper,priority is given to social benefits improvement of ETC,commercial value increase in the banking sector,commercial value of ETC-related industries,and value enhancement of credit integration building.The conclusion is that a series of market value embodiments will be gradually derived from the ETC users enlarged through previous painstaking efforts.Furthermore,a SWOT analysis is made of banks in expanding ETC business,with their ETC business model investigated.It is concluded that commercial banks enjoy a dominant advantage in ETC marketing expansion and that those ETC high-net-worth clients they have obtained will generate long-term sustainable benefits.In a business ecosystem,user needs are the key to promoting the system’s stable development.Factors harming user ETC satisfaction and lowering ETC use rate are analyzed,with corresponding suggestions provided.The ETC business ecosystem has achieved rapid development in 2019,mounting a new milestone.The value creation of this ecosystem is mainly analyzed in this paper in combination with its latest developments,which is of great significance for expanding the influence of this ecosystem.