The Study On Auto Sale Business Development Model Of B Company

Since 2009,China has for seven consecutive years reelected the world's largest automobile production and marketing country,and 2013 for four consecutive years,car sales exceeded 20 million or more.China's auto industry is experiencing more than 20% annual sales growth over the past 10 years Rapid high growth period return to an average annual 8% stable low growth period.The rise and popularity of mobile Internet,the integration of the automotive industry and the development of infiltration has also brought a profound impact.The global share of the economy has become the engine of global service industry development,is now China's domestic social service industry,the most important force in the development of a force.On the basis of the knowledge of commercial ecosystem and sharing / sharing economic theory,this paper analyzes the actual situation and the advantages and disadvantages of the current automobile distribution business of B Company,Through the comparative analysis of business development capability of European and American automobile dealers,it is found that there are many shortcomings in the auto business integration of automobile dealers in automobile market,especially automobile finance and finance leasing business,and combined with the current domestic overcapacity,energy saving and emission reduction and other related policies The situation,the proposed B corporate car distribution business should be closely around the enterprise organization symbiosis ideas and consumption collaborative sharing concept,to build "Internet + customer as the core of the car sharing eco-circle" business development model,and detailed from the vehicle infrastructure services),The owner of the service(person),value-added services(life)are described in three areas.Finally,the Chinese auto dealers service enterprises,which are highly leveraged,highly flexible and heavy assets,have been put forward as a bridge between the manufacturers and customers in the automobile industry.In the face of huge market competition and increasingly severe survival difficulties,Embrace the new normal Internet and share / share,build based on product-oriented "industry chain" to the user as the core of the car service "eco-circle" is the enterprise to maintain their own market competitiveness and to provide users with "high Quality,high level " scientific marketing experience services to uphold the important path of force.And for the majority of car dealers service enterprises to discuss,learn and learn from..