Marketing Strategy Research Of JS New Materials Company

JS new materials company is a high-tech enterprise which mainly produces fast installed wallboard.As the country puts forward the development requirements for prefabricated buildings,and the real estate industry has been in the stage of continuous growth,which will inevitably increase the demand for decorative materials.As a perfect substitute for traditional decoration and decoration materials,quick installation wallboard has a wide market development space and the market is often very fierce.If the company wants to have the stronger competitive power in the increasingly fierce market competition,can the sustainable stable development must do the marketing work well.Marketing is the basis of the survival and development of enterprises,marketing can not do well without practical marketing strategies.Based on JS,the analysis of the new material company as the research object,by learning to understand the marketing strategy related theory,the theory as the guidance,the JS new material company’s marketing environment is analyzed,and analyzes the advantages and disadvantages in the company in the market competition,opportunities and threats,and analyze the current marketing strategy,analyzing the present situation of the marketing strategy in the current marketing environment,points out the main problems and analyze causes,combined with the company’s market positioning based,this strategy is suitable for the development of the company marketing strategy improvement countermeasures.It has a very important significance for the company to enhance the comprehensive competitiveness,and it has a reference significance for other enterprises in the same industry.In the process of writing,this paper refers to some successful marketing cases,and combined with the specific situation of JS new material company and the characteristics of the quick installation wallboard product itself,put forward the marketing strategy improvement countermeasures.Hope through the actual operation implementation,make it more perfect,in order to promote the continuous innovation and development of the company’s business.