Research On Problems And Optimization Of JMZ Marketing Strategy

Since the reform and development of China’s rapid economic growth,with the rapid development of our society and economy,real estate,construction market share rising,followed by the construction industry with industry high-speed growth,in this wave,waterproof construction industry to catch up with the train of development in the new period,have sprung up all take root germination,booming development,encouraging momentum.The development of waterproof construction industry has driven the local economic development,solved the employment problem for local governments,and promoted the prosperity of local economy.Of real estate industry in the late 1990 s,however,due to drive the development of waterproof construction is no clear industry standard,a long period of development,the lack of corresponding industry supervision,government supervision,led to the current our country the waterproof construction enterprises in the industry the development of the good and bad are intermingled,the good and evil people mixed up in the market,mud and sand flow together,the construction industry in the mouth of the people,the commercial buildings,civil housing leaking problems emerge in endlessly,the construction industry has become the mass measured high industry,brings difficulties and obstacles to development.Moreover,as a result of competition within the industry,engaged in the industry’s population quality is low,some companies to adopt improper means of vicious competition,the low concentration anomaly of the industry,a chaotic development of industry.Under the background of the new normal economy,the scale of JMZ companies has been continuously expanding,market share has continued to increase,and the market has gradually widened.However,with the expansion of market size,JMZ has almost adopted the original marketing strategy and has made slow progress in perfecting and optimizing its marketing strategy.For example,market positioning needs to be improved,product pricing is not flexible enough,and marketing methods are relatively single,affecting JMZ.The efficiency and effectiveness of product marketing in the domestic and international markets have also slowed the road to corporate listing.Under the environment of new normal economic development,as the intensity of industry reforms has increased,JMZ is facing a major opportunity for second takeoff.How to determine the company’s own development strategy and marketing strategy to ensure the company’s future market Maintaining a leading position and more comprehensive advantages in competition is a major issue facing companies at this stage.This article takes JMZ as a research object,investigates and analyzes its position in the market,understands its market positioning,competitive advantages,disadvantages,the market environment it faces and many competitors,analyzes its advertising delivery strategy,and collects and organizes a large number of After the literature materials,combined with relevant marketing theories,aiming at the current market environment and JMZ’s marketing situation,we have purposely optimized the marketing strategy of JMZ.The article researches and analyzes the current situation of the market and the development status of JMZ.According to JMZ’s current marketing strategy,it analyzes its strategies and proposes to provide necessary guarantees for the development of JMZ in terms of organization,system,personnel,capital,and technology.In an invincible position in development,the company continues to grow and grow in the market.