Ceramic Cultural And Creative Products And Packaging Design Of Lujiang Academy In Liling

In recent years,cultural and creative design has been developing steadily in China.In 2017,the National Development and Reform Commission’s demand for personalized cultural tourism experience also reached a new level.Localities are also accelerating the research and development of domestic tourism products,cultivating and developing emerging tourism industries,and enhancing the development of local tourism industries through cultural and creative design competitions.According to the overall cultural tourism plan,Liling City focuses on the development of cultural tourism centered on scenic spots such as Weishan Ancient Kiln Site,China Ceramic Valley,and Lujiang Academy.The active integration of culture and tourism has put forward more comprehensive requirements for the development of cultural and creative products and packaging design with regional cultural characteristics.Cultural creation has also become an excellent medium for inheritance between culture,history and creative spirit.As a place of cultural prosperity in eastern Hunan,Lujiang Academy has important historical significance and profound cultural heritage.After many on-site investigations and creative ideas,using comparative research methods,literature research methods,survey methods and other research methods,the elements that can represent the regional cultural value of Lujiang Academy are summarized and analyzed,and the design is based on the local clay materials of Liling,Developed a series of cultural and creative ceramic stationery products with academy cultural characteristics,as well as a matching outer packaging design.I hope that the creative design of this set of cultural and creative products and packaging can inject some new vitality into Liling’s tourism market and ceramic product research and development,Let more people feel the cultural heritage and the scent of scholarship of Lujiang Academy.Let Lujiang Academy truly become a cultural business card of Liling City,and make Liling’s cultural and creative ceramic packaging design more regional,fashionable and artistic.