Study On Supply Chain Finance Business Strategy Of Faw Finance Company

In October 2017,China issued the guideline on actively promoting supply chain innovation and application for the first time regarding supply chain construction and development policy,which defined supply chain strategy as national strategy.Faw finance company can conduct unified management of cash flow,information flow,commercial flow and logistics through supply chain financial services,so as to improve the credit limit and timeliness of upstream and downstream of core enterprises and reduce financing costs.By reducing the cost of financing services to support enterprises in the industrial chain,it can not only significantly solve the financing difficulties of small,medium and micro enterprises,but also ensure that faw group gets the business cost advantage and improve the overall competitive advantage.In order to help faw group gain business aggregation advantage and alleviate the financing difficulties of small,medium and micro enterprises in the industrial chain,faw finance company improves the overall competitive advantage of the industrial chain by providing low-cost financing services to enterprises in the industrial chain.As an internal financial institution of faw group,supply chain finance business is the best platform for faw group to assist production with finance,with the natural mission of combining industry and finance.Through accurate positioning of supply chain finance and unremitting efforts,faw group is confident to become the financial steward of the group and play the role of distributor of financial resources of faw industrial chain.This paper mainly adopts case analysis research method,through literature research,PEST analysis,SWOT analysis,etc.,the faw financial co.,LTD.,supply chain finance business in-depth study,combining with the relevant knowledge in the field of financial and management methods for financial enterprises put forward the corresponding product innovation train of thought,to analyze external market environment and internal development,the advantages and disadvantages in product characteristics and the existing financial measures and curing,so as to effectively solve the lands effectively promote financial products,increase company profits,promoting financial product innovation,the implementation of financial regulatory requirements.This paper is composed of four parts:the first chapter is the introduction part,which introduces the background,significance,meaning,characteristics,ideas and methods of this paper.The second chapter introduces the meaning of the company and supply chain financial products through the introduction of faw finance company,and expounds the development situation and existing problems of the company.Chapter three analyzes the environment of carrying out supply chain finan ce business,adopts PEST analysis method to analyze the internal and external environment of the company,and focuses on SWOT analysis of carrying out supply chain finance business of the company.The fourth chapter is the establishment and implementation of the company’s supply chain finance business.It mainly proposes the strategic objectives,formulation,implementation and guarantee of supply chain finance based on the above analysis.This article through to the faw financial co.,LTD.,to carry out the research of supply chain finance business,get in line with company strategic direction of the business model of construction planning,to better support the ground implementation of company policies and measures,help members to solve pain points the problems in the process of capital management,financing difficult financing your help upstream and downstream enterprises to solve the problem,promote the development of the company’s long-term capital gain.