Research On The Brand Feature Modeling Design Of General Aircraf

With the rapid development in domestic general aviation industry and the upgrading of the whole industries,general aviation companies have paid more attention on the brand model characteristics.The mature and leading foreign firms have already established a completed corporate brand image,the product sequence simulated the distinctive brand model characteristics as well.However,in domestic market,the players in the industry is at the initial stage,and the establishment of corporate brand model features has just begun.General aviation industry,as the country’s emerging strategic industry,have been taken how to build a cometitive product in the market as the research hot-spots of the various relative subjects all through the years.It discusses how to help general aviation corporations build brand model characteristics from the perspective of brand culture semantics,so as to accelerate to set up a comprehensive brand modeling characteristics for the products.After the extensive research on the design process of general aviation aircraft and brand model characteristics respectively,combining the industrial analysis,from the perspectives of industry speciality,current situation,the market needs of actual project,with the targeted improvements to the existing theory of brand model characteristics,the article has proposed a completed general aviation flight design method.According to the analysis of the target enterprise general aviation flight’s brand model characteristic,it summarized five significant brand model characteristics.Simultaneously,in this paper,it established the brand model characteristic for general aviation four-seater electric aircraft of the General Aviation Aircraft Manufacturing Co,Ltd,by the method of brand model characteristic oriented designing,referring to extracting the core semantics of the company’s brand culture,and taking the five main brand model characteristics as the core design point.To sum up,this article proposed a new design method for general aviation aircraft design,which is dominated by the brand model characteristic,so as to achieve the serve and promote the whole general aviation aircraft industry to grow up.