Research On The Development Strategy For Contemporary Amperex Technology Ltd

Relying on the global energy crisis and the sustainable development goals advocated by the United Nations,China has repeatedly emphasized the importance of energy conservation,emission reduction and energy efficiency improvement in the central work,and the development of new energy vehicle industry as an important strategic emerging industry in China.As the upstream brand of new energy vehicles,continuous pressure on mingde era in the technical path and achieved good results,but as domestic subsidies Tui Po,industry unable to break through technical bottlenecks,the strength of the foreign companies to enter and car companies began to constantly increase the battery pack group’s control,and many other threats,mingde era began to persistent gross margin decline,Due to many safety problems such as spontaneous combustion of the supporting new energy vehicles,the safety of their product quality has also been questioned by consumers.In this context,it is of great practical significance to study the company’s development strategy in the Ming De era.Based on the four elements of PEST model,this paper analyzes the external macro environment for strategic analysis,and uses Porter’s Five Forces Model to dig the competitive elements of the industry.On this basis,according to the SWOT analysis theory,summed up the internal advantages and disadvantages,external opportunities and threats of Mingde Times Company.Due to the proper control of the upstream supply chain,Mingde Times has a large market share for the mainstream products of the industry,and has a strong technology and research and development team.We can further capture the opportunities,give play to the advantages,consolidate the existing market share and expand the competitive advantage by developing new technologies and seizing the power of technological discourse.Therefore,the company is suitable to choose the growth strategy(SO strategy).According to the grand strategy model,this paper makes an objective evaluation on the market competitiveness and the development trend of the market in the Ming and Moral Era,and puts forward the product diversification development strategy suitable for the characteristics of the enterprise.In the stage of strategy implementation,the company focuses on the main business of power battery system and energy storage system,forms technical alliances with high-quality suppliers,and adopts the joint development mode to ensure the leading edge in technology and cost,and finally ensures the integrity and efficiency of the supply chain.At the same time,with the core goal of reducing cost and increasing efficiency,we will continue to upgrade the technology of pure electric products,so as to ensure that we will not fall behind in performance comparison with traditional fuel vehicles.Based on the current development status of the enterprise,it will focus on how to improve the economic advantages of finished commercial vehicles and improve the battery energy density,further expand the market share of commercial vehicles,increase investment in engineering vehicle business,and seek more innovations in overseas commercial vehicle business.In the field of energy storage,will give top priority to customer demand,deepen the understanding of customer needs,product advantage and reliability of the show,reduce the one-sided interpretation of the business scenario,Angle conversion to deepen cognition,not constrained by the domestic market more set his sights on the international stage,keep the technical advantage,actively participate in for the formulation and revision of the national and international industry standard.Multi-angle and all-aspects of the implementation of new technology into the commercialization process,and take this as the core competitiveness of the enterprise,so that the company’s products to achieve the industry leading level.As the new energy industry is an emerging industry,the industry changes greatly,so it is necessary to timely formulate the company’s short-term plan to adapt to the constantly changing market demand,and consolidate the company’s leading position in the industry.In the choice of technology and research and development path,we should not stick to the present,but look at the technology development trend and the layout plan of the corresponding supporting facilities of the industry.The effective implementation of the long-term measures provides the future development concept for Mingde Times,in order to realize the development culture with Chinese characteristics,absorb the essence of global culture,and establish the ultimate mission of becoming a world-class unicorn company.