Derivatives Design Of Western Film Museum Based On Product Semantics

In the rapidly developing society,the quality of people’s material life has improved,and their spiritual needs have continued to increase.The country actively advocates that the people should be ’culturally confident’ and rooted in traditional Chinese culture.The museum is the carrier and collection of Chinese history and culture,and an inseparable part of the people’s cultural study.The cultural derivatives of museums are another kind of educational goods besides museum collections.They can not only provide public learning and collections,but also bring economic benefits to museums.They are an important part of the development of most museums.Museum cultural derivatives are slowly entering people’s lives and are recognized and loved by the public.However,due to the lack of design,cost and other reasons,most of the museum’s cultural and creative derivatives are shoddy,indiscriminately replenished,and have serious similarities.Therefore,in an environment recognized by the country and the public,we should explore deep into culture,design fine works,and make efforts for cultural development.This article is based on the design of product semantics theory,and uses semantic design concepts such as cognition,fun,and symbolism to combine the film and television products in the Projector Museum of the Art Experience Center of Western Film Group(hereinafter referred to as ’ Western Film Museum’)for film and television cultural derivatives.The design research is expected to provide some design direction and help for the future design of museum derivatives.Museum cultural and creative products are divided into many types,and their expressions are also different.This article combines other cultural and creative products to extract design-related elements from historical relics and realize the design of film and television products under the guidance of design principles.More often,the application of film and television culture in design is based on the DIY building block type as the design concept,which better reflects the fun,extensibility,and cultural nature of the design,shows the form and meaning of film and television cultural products,and is convenient for users to carry.At the same time,the product design can provide different design angles for a variety of new cultural product designs,and better reflect the cultural characteristics of the product.