Research On Public Transportation Image Design Based On Quancheng Culture

The urban public transportation system is an essential element of mobility in every city.At the same time,the image of urban public transportation is also an important part of the city’s image.As the provincial capital,Jinan is the economic,political and cultural center of Shandong.It is known as the "Spring City" and is also a historical and cultural city.With the rapid social and economic development of Jinan,combined with the emergence and application of current new technologies,the development and image shaping of its public transportation deserve our attention and exploration.This topic takes the public transportation image of Quancheng(Jinan)as the main research object,and explores the creative expression method of public transportation image based on the culture of Quancheng.First,define the relevant concepts of urban public transportation image,narrative design,and regional culture.Secondly,analyze excellent cases at home and abroad,investigate the current situation of Quancheng culture and Jinan public transportation image,and sort out existing problems through the analysis of survey results.Try to introduce narrative design methods into the image design of urban public transportation,and summarize the design methods and principles.Finally,combined with the survey results in the previous article,based on the Quancheng culture,through the introduction of intelligent public transportation and the application of narrative design thinking,the creative design practice of Jinan’s public transportation image is tried.The external image of the urban public transportation system directly reflects its internal development and problems,and should receive more attention and exploration.Combining functions and aesthetics,regional culture,sustainable development and other factors to build the image of urban public transportation can not only better meet people’s life needs and improve the quality of life,but also play an important role in enhancing the overall image of the city.