Research On Brand Molding Design Of Household Electrical Appliances Based On Shape Grammar

As mechanical technology and power technology level has increased,motorcycle technology tend to be more homogeneous,the user of motorcycle consumption-oriented gradually from the functional requirements to the perceptual demand,the high demands are put forward for motorcycle appearance modelling design,the world’s major motorcycle manufacturers also gradually to product research and development center of gravity in the appearance modelling design.Due to the late development of industrial technology in China,the research and development of all aspects of motorcycle is still in the early stage.On the premise of technology introduction,there is a serious phenomenon of plagiarism in appearance design elements,which is not conducive to the promotion and development of independent brands.This paper introduced A concept of gestalt gene related principle and product modeling,the first analysis combined with gestalt theory of product appearance modelling gene extraction method,by using illustrator software of 40 sports series motorcycle sample appearance modelling visualization modelling gene preliminary extraction,extracted the modelling of the gene in accordance with the gestalt principle,classification,grouping,evolution,the final optimization generates A,B,C three types of sports series motorcycle appearance modelling genes,and in the form of questionnaire to three appearance modelling gene semantic extraction of feature words,After optimization and screening,five characteristic words in each category were extracted.Based on gestalt theory,the genetic and variability optimization model of motorcycle modeling gene was proposed.Finally,the appearance modeling concept design of a sports series model of an innovative brand was carried out based on the output modeling gene,and the design scheme of the final output was evaluated to verify the feasibility and practicability of the product modeling gene extracted with gestalt theory.By combining gestalt theory to extract the motorcycle appearance modeling gene,on the one hand,it increases the thinking dimension of product modeling design,on the other hand,it broadens the designer’s design thinking of motorcycle appearance modeling.