Research On The Exterior Design Of Chinese Family Travel Cars Based On Gestalt Psycholog

With the increase in the number of family cars in China and the normalization of family travel,cars are becoming more and more involved in Chinese family life.Family travel,as a behavior that can improve family cohesion and affinity,has attracted more and more attention from domestic families.However,as the main means of transportation in the process of family travel,cars also face new challenges in exterior decoration and user aesthetic experience.Compared with fuel cars,electric vehicles have great changes in power system and other internal structures,which in turn provide a new proportion and design form for exterior decoration design.Therefore,how to effectively meet the aesthetic needs of Chinese family members and improve the visual experience of family members is the key to exterior decoration design.The sense of wholeness is an important factor to improve the visual feeling of automobile exterior decoration.Only when the organizational elements of automobile exterior decoration conform to the organization law of human visual perception and are more closely connected,can they be recognized and make people feel happy.Therefore,gestalt psychology is taken as the guiding theory of this topic in this paper.Firstly,the gestalt psychology theory is analyzed from the organization law of visual perception,and the theories of user emotional experience level and curvilinear emotional characteristics are used as the theoretical basis of car exterior decoration design.Within the second,for the Chinese market with a mature design brand language models for case analysis research,summarizes the application of gestalt psychology in automotive exteriors forms and operation method,and combining with surface found orthographic regularity of gestalt psychology in three-dimensional space outside act the role of design,the application of the breakthrough point,specifically gestalt psychology in design ideas in the design of automotive exteriors.Thirdly,through the method of combining qualitative research and quantitative research,this paper excavates the current situation of family travel,aesthetic needs and vehicle type distribution of the target group,and carries out quantitative research on the aesthetic tendency of the target group.Next,with the Chinese family travel car exterior design as the design goal,with the underage children,adult parents,grandparents three generations of families as the user group,under the guidance of gestalt psychology and related theories to carry out design practice.Finally,the gestalt psychology evaluation method is used to test the design practice results to judge whether it conforms to the law of visual perception organization in gestalt psychology.Conduct quantitative research on user satisfaction,understand user acceptance,evaluate and verify the rationality of the design scheme.