Study On The Profit Model And Benefits Evaluation Of Electricity Retailers For Power Grid Enterprises Under The New Round Of Power Industry Reform

With the continuous advancement of the new round of power industry reform,the electricity retailers have become an indispensable market entity in the opening sales side.The new is committed to the formation of a market-oriented competition pattern.Then the power grid enterprises set up electricity retailers to participate in competition,which is a positive response to the inevitable trend of the new reform.Faced with the increasingly fierce competition,the problem that electricity retailers for power grid enterprises must pay attention to at this stage is how to achieve long-term and stable profitability.Therefore,it’s necessary to research on the profit model that meets market demands and their own capabilities,and to measure the operating efficiency synthetically by constructing the evaluation indicator system and evaluation model,so as to provide guidance for the future business development.The main research contents of this paper are based on the background of the new round of power industry reform,the current power sales environment and the operating advantages of the electricity retailers for power grid enterprises are analyzed firstly.Secondly,focusing on the impact of the reform on the business structure of electricity retailers for power grid enterprises,we analyze the types,development status and trends of key business,and build the key business development structure that suitable for different stages.Thirdly,based on the basic theory of profit model,feasible profit models of electricity retailers for power grid enterprises are proposed.The definition,components and their relationships between different profit models are discussed specifically.Next,from the four aspects of business status,technical service level,comprehensive management quality and social environmental influence,the indicators are selected to construct the operating benefits evaluation indicator system of electricity retailers for power grid enterprises.And the fuzzy evaluation model based on AHP-CRITIC-CT is built,in which the cloud model is used to establish the membership matrix that solves the transformation problem from the qualitative description to quantitative data and improves the rationality of evaluation results.Finally,an empirical analysis is carried out in this paper,with an actual electricity retailer for power grid enterprise.Under the premise of preliminary forecasting and analysis of the market demand,we conduct empirical research on its profit model and the evaluation of operating benefits,propose improvement suggestions and business development guidance based on the analysis results.In this paper,we choose the electricity retailers for power grid enterprises as the specific research object and conduct research on the profit model and benefits evaluation,considering that those are facing the fierce competition and having difficulties in profitability in the market under the new reform.The empirical analysis shows that the operating benefits evaluation indicator system constructed in this paper can scientifically reflect the current operating status and feedback whether the profit model is reasonable and effective.At the same time,the fuzzy comprehensive evaluation model by introducing cloud theory,which provides a scientific and reasonable calculation method and thinking for the evaluation of operating benefits for all the electricity retailers,and has practical reference significance for the future business development decision.