Study On Implementation Effect And Regional Difference Of New Energy Vehicle Promotion Policy

With air pollution becoming more serious from the 21 st century,China automobile industry achieve the leapfrog development.People begin to pay close attention to low carbon and environmental protection.Therefore,new energy vehicle,on behalf of the future development of automobile industry,has become an important direction of society and government.At the same time,in order to realize "overtaking corner" and “from large automobile country to a strong automobile country”,new energy vehicle has become an important development direction.Chinese government is also one of the important powers to promote social and economic sustainable development.The research shows that emerging industries often need the support of corresponding national industrial policies in the early stage,which will promote the promotion and application of new energy vehicle in China.Starting from the "thousand new energy vehicles in ten cities" promotion demonstration project in 2009,the country has successively introduced all-round promotion policies,such as subsidy policy,exemption of purchase tax policy,road and license priority policy and charging pile policy.After nearly a decade of development,the production and sales of new energy vehicle in China exceeded one million in 2018,accounting for more than 50% global share of new energy vehicle industry.However,the development of new energy vehicle has not been fully market-oriented.The research on regional differences in new energy vehicle policies is not detailed enough.Therefore,it is very important to study the implementation effect of China’s new energy vehicle promotion policy.At the same time,it is also necessary to consider the policy implementation differences in different regions.How much sales volume of new energy vehicles is increased through the implementation of these promotion policies in each city? Is there any different effects when implementing different promotion policies in different cities? This paper will analyze the implementation effect of various new energy vehicle promotion policies in different regions by corresponding new energy vehicle policy analysis and economic econometric analysis.Firstly,this paper summarizes the promotion policies of new energy vehicle over the years from the central and local governments.At the same time,this paper further considers the sales situation of different models under the influence of different local promotion policies.Secondly,from the perspective of qualitative research,this paper believes that The Total Cost of Ownership is an important factor influencing consumers’ rational choice to purchase internal combustion engine vehicle or new energy vehicle.The total cost of ownership includes the sum of the total cost of the sale price of the vehicle and the total cost of the use life cycle of the vehicle.At present,the initial purchase price of new energy vehicle in the same level is higher than that of internal combustion engine vehicle.However,if we combine the advantages of relevant national and local promotion policies and calculate the use life cycle of the vehicle,the result will be different.This paper analyzes the total cost of ownership of new energy vehicle in ten cities with different consumption levels.The study found that the total cost of ownership of new energy vehicle is higher than the internal combustion engine vehicle if there is no promotion policy support.Therefore,the development of new energy vehicle still relies on subsidy policy,road and license priority policy,purchase tax exemption policy and charging pile policy to gain market share.At the same time,consumers of new energy vehicle pay more attention to technical parameters such as the electric-range and battery safety of new energy vehicle.The range anxiety and battery safety are important factors,which affect consumers’ willingness.If the battery technology of new energy vehicle cannot achieve a breakthrough in a short period,it is need to be supported by relevant promotion policies,such as subsidy policy,charging price policy and road and license priority policy.The implementation of these promotion policies can alleviate consumers’ purchase and use anxiety caused by the short-term shortage of new energy vehicle technology.Thirdly,from the perspective of quantitative analysis,econometric analysis is used to study the implementation effect and region difference of various promotion policies of new energy vehicle.Taking the monthly sales data of new energy passenger vehicle from January 2011 to December 2017 as the sample,the study found that the promotion policy of new energy vehicle had a significant promoting effect.However,it is also clear that the promotion effect presents a decreasing trend.Therefore,with the withdrawal of explicit subsidy policies,local governments need to introduce promotion policies that take measures in accordance with local conditions to promote the sales of new energy vehicle.To be specific,the existing promotion policies play a significant role in promoting pure electric vehicle,so it is necessary to attach importance to the promotion policies of developing other models.At the same time,the local government should also make full use of the policy value of the road and license priority policy to promote the recognition of new energy vehicle by consumers.Finally,for different types of cities,we should formulate different policies to adapt to the characteristics of different cities.Finally,the implementation term of new energy vehicle promotion policies has exceeded over ten years,and all level governments are constantly adjusting policies and development directions to promote the healthy development of the automobile market.The implementation of various policies has accelerated the rapid development of the new energy vehicle industry.With the overall withdrawal of state subsidies and local subsidies of new energy vehicle,new energy vehicle industry needs to gradually enter the market and compete with internal combustion engine vehicle.Therefore,formulating suitable promotion policies in different cities will become one of the important method to improve the market competitiveness of new energy vehicle in the next stage.