Application Of Model House Design In Consumer Psychological Need

With the rapid development of the society,the design of residential space has changed from the original functional design to the personalized design with spiritual needs satisfied.People are eager to satisfy their spiritual needs through design and multi-disciplinary application.As the weathervane of residential space design,the model house has high expectations for its design.Because our country is a populous nation,people on residential demand volume is larger,in order to speed up the construction of the project,the state introduced a commodity house opens to booking system,helping developers to quickly drained,under the drive of huge profits,more and more developers to join the real estate industry,also led the development of project quality is uneven,the understanding of the new home only through sales offices in the clerk of the plane door model figure and,for building the space distance of cognitive feeling weak,reduces the volume of real estate.In the face of the traditional marketing model,market fatigue has emerged,which affects the turnover of new buildings.Developers and consumers are eager to have a new form of marketing,not only to solve consumers’ cognition of the house type,but also to increase the sales of developers in new buildings,quickly recover funds,occupy the market,the model house came into being in this case.The model house is an ideal living space with marketing functions that the developer meticulously creates for customers.It is also the main medium to convey new lifestyles and design concepts.It is also the vane of residential space design.This requires that the design of the model house can conform to the consumer’s consumption psychology,so as to increase consumption behavior,occupy the market,so the study of consumer psychology is crucial.As a marketing tool for new real estate developers,model houses require strong commercial and display properties in design.For consumers,it is a reference for people to choose residential design,a spread of lifestyle,people desire to model house design to become their ideal home.Under the influence of cultural diversity,people’s consumption idea is not mature,coupled with the media hype so-called trend and personality,making people blindly pursue the formal design,and ignore their most real demand,the formal design affects the design direction of housing industry,make the design of our country in pursuit of the international community in the footsteps of stagnation.This article from the perspective of customer needs first to explore the design of commercial apartment example room,on the basis of the theory of consumer psychology and demand,analysis the relationship between the demand and design,discusses the needs of customers,to determine the primary and secondary needs of customers,in the face of multi-level distribution of diverse demand,the author through multivariate design principles to solve the customer’s demand,first of all,through the design principle of the establishment of the target,the demand for the target population to locate,secondly through the design of display principle,using a variety of design means and methods to solve the target population’s demand,and then through the artistic style of variability,build the whole atmosphere of space feeling,Finally,through the means of modern technology,to solve the safety and health of people,let the design of the model house really meet people’s expectations.Therefore,the author hopes to analyze the relationship between human behavior and demand through consumer psychology and Maslow’s hierarchy of needs theory,strive to solve the contradiction between model house design and people’s needs,and make the design of model house return to rationality.