Great Wall Motor Co.,Ltd. Investment Value Analysis

In recent years,the global economy has undergone further division of labor in the ups and downs.From the perspective of shareholders or investors,companies need to have a more rational understanding,industry status,brand effects,and development trends.These elements need to be more specific.Refined quantitative comparison,so the value assessment,value analysis and other means more used in the actual operation process.The automobile industry,as an important pillar industry in the national economy and people’s livelihood,also needs to further resolve the problems of its own by capital markets by analyzing its own value in an increasingly brutal environment.It is also such a steady development,and it has entered the eyes of the majority of investors.Therefore,this article will be based on The free cash flow assessment model is used in the analysis of Great Wall Motor’s investment value.The free cash flow method is based on the company’s historical financial performance,combines the development of the industry and its own situation to predict the future performance of the company,so as to predict the future free cash flow of the company.Corporate value was evaluated.This paper firstly studies the theoretical data of domestic and foreign companies’ value assessment through careful reading,studies the characteristics of each company’s value evaluation model,and analyzes the advantages of the free cash flow method.Then,from the macro and micro analysis of the influencing factors of the investment value of Great Wall Motor,combined with the development trend and characteristics of the auto industry,it is believed that Great Wall Motor Company is applying the free cash flow method for value evaluation.The last part adopts the two-phase model of the free cash flow method,combines the historical financial statements of Great Wall Motor Company,and the macro and micro-value influencing factors,thus obtaining a reasonable valuation of Great Wall Motor Company.The conclusion of this paper concludes that the corporate value assessment model based on the free cash flow method has applicability to Great Wall Motor Company,can provide valuable decision-making information for corporate managers and investors,and also validates the value assessment of enterprises based on the free cash flow method.The method has practicality and operability in the analysis of the investment value of automobile manufacturing enterprises in China.The research process and conclusions have certain reference value and guidance for the investment value analysis practice of the automotive industry.