Study On Interaction Design Of Online Design Platform Based On Logic Of Behavior

With the development of information technology,the increasing demand for design in the consumer industry、cultural industry、media industry and other fields of the Internet has brought great challenges to designers.As one of the digital design service products,online design platform shows great growth potential,in the fierce market competition,good interaction design has become the competitiveness of online design platform.The research object of this thesis is interactive design of online design platform,the purpose of this thesis is to study the influencing factors of user behavior and organizational elements of behavioral logic,and further put forward the principles and strategies of interactive design.User behavior is a necessary link and an important research topic in human-computer interaction,the concept of behavioral logic provides a different perspective,which is helpful to achieve the interaction design goals and the product goals.It has important theoretical value and practical significance for us to explore the essence of interaction design.Based on the rapid development of online design platform,this thesis carried out the design research from the theory of behavioral logic.First of all,it introduced the theoretical basis and research object,the necessity of introducing the concept of behavioral logic was clarified.At the same time,on the basis of behavior theory supporting behavior logic,it pointed out that user behavior was driven by behavior intention,and summarized the theoretical framework of user behavior from two aspects of behavior explanation and behavior change.Based on the existing research results,the concept of online design platform was defined,by analyzing the cases and the interactive design elements of online design platform,the characteristics and problems to be solved were summarized.Secondly,aiming at the above problems,this thesis put forward the hypothesis of influencing factors of user behavior intention,and verified the hypothesis through questionnaire survey and data analysis,and then built a behavior research model.The organizational elements of behavior logic in the implementation stage of online design behavior were extracted,including behavior control,self-efficacy and past behavior experience.Finally,the principles and strategies of interaction design for online design platform were proposed according to the behavior research model and logical organization elements,and applied them to the interaction design practice of Canva as an example,the usability of the principles and Strategies was verified by evaluating the schemes before and after the improved design through usability test.To sum up,the main innovation of this thesis is to provide a new perspective and thinking for the interaction design research of online design platform from the psychological perspective.As the current behavioral logic is still a relatively new theoretical category,the research involved in this topic is only meant to propose some fresh thoughts for related research,and there is still a lot of room for exploration in the research of related fields.