Study On The Publicity Evaluation Of Hankou Jiangtan Park(public Space) In Wuhan

Along with the growing heat of the development and construction of Riverside public space,it is increasingly urgent to conduct an empirical research on the Riverside public space,and provide guidance on its design and control.However,the public space research in China is still at the preliminary stage currently,and focuses on traditional streets and squares in terms of the research object,and the research on Riverside public space such as Riverside Park is relatively rare;however,the application of foreign methods is dominant in terms of the research method,and the obvious "acclimatized" problem exists.As the earliest and the largest Riverside Park with the most complete facilities in Wuhan,Hankou Jiangtan Park is a window to show the city image and an important model for the development of the Riverside public space.Therefore,the Hankou Jiangtan Park(public space)in Wuhan is selected as the research object in this research.This paper first differentiates and analyzes the relevancies of " Riverside Park","Public Space" and "Publicity",specifies the construction of the public space publicity evaluation model,and applies the necessity and reasonableness of the model for the publicity evaluation research on the Hankou Jiangtan Park(public space).To form a systematic and comprehensive public space publicity evaluation model which conforms to the research object,the author constructs an evaluation framework for the public space publicity evaluation model from the concept of publicity by collating the literatures,and forms the public space publicity evaluation model applied to the research by discussing the data processing and practice methods,and in combination with the commissioning of the evaluation model.Then,the author conducts the practical operation of the publicity evaluation on the most representative and the most valuable blocks in the Park,and summarizes the publicity characteristics of the Hankou Jiangtan Park(public space)by comparative analysis of the publicity status quo of the two researched blocks.Finally,based on the public space publicity evaluation research and the publicity problems of the Hankou Jiangtan Park(public space),the author puts forward the optimization strategies for the Hankou Jiangtan Park(public space)and the design and control suggestions on the Riverside Park(public space)in Wuhan,provides feedback on the deficiencies of the research,and proposes the forecast on the further research in combination with the present hot spots.