Research On Development Strategy Of YTQC GROUP Company

Strategic planning is the direction of the long-term development of an enterprise,and strategic change is the key means to keep the enterprise competitive.YTQC group in the current market environment encountered in the sustainable development of many problems in the automotive dealer enterprises are generally representative.Therefore,it is of great strategic significance and practical value to explore the current situation of YTQC group and its own development status,to study its strategic development direction and how to carry out strategic change,so as to solve the long-term development problems of automobile dealers.First of all,using the literature research method,this paper analyzes the theory and practice of strategic management,the research status at home and abroad,and abstracts the theoretical framework and technical route of this study.Then,through the use of pest,Porter five force model and other strategic management analysis methods,the external environment of ytqc group company is analyzed and judged.Secondly,using empirical research methods,through questionnaire survey,the advantages and disadvantages of ytqc in the industry and value chain are studied and analyzed systematically.Thirdly,on the basis of investigation and analysis,the SWOT analysis method is used to analyze the opportunities and threats of the external environment of ytqc group and the advantages and disadvantages of internal resources.Through restructuring and hypothesis analysis,the strategic development direction of the enterprise is found.Finally,the short-term and long-term goals of enterprise strategic development are formulated,and the strategies and guarantees for achieving the strategic goals are deployed and arranged.The purpose of this paper is to analyze and discuss the problems and influencing factors of YTQC group in the process of enterprise development,and form the strategic management system of YTQC group in combination with the external environment,which is also of representative significance for the development of relevant enterprises.