| In today’s highly developed Internet and information technology,researches on backstage products are mainly focused on data visualization and cloud technology directions.However,there is a lack of systematic and integrated research results on backstage product interface design and interactive experience.Therefore,it has become the key issue of backstage product design how to build the backstage product interface that meets the cognitive needs of users and effectively reduce the cognitive load of users.Based on rich visual performance and internal easy-to-use effectiveness,interactive motion design is widely used in the Internet field.The introduction of interactive motion design can not only bring differentiated innovative design to products,but also make a good combination with user interface to improve user experience.Firstly,Based on the theories of cognitive psychology and interaction motion,this paper discusses the influencing factors and rules of the user’s cognitive process of backstage products,constructs the user’s cognitive framework of backstage products-"the perception layer,the cognitive layer and the behavioral layer",clarifies the core issues of the user’s cognitive process and the impact of interaction effects on the backstage product interface,and provides theoretical support for the full paper.Secondly,through user interviews and questionnaires,the cognitive process characteristics and motion needs of backstage products are deeply explored,and the shortcomings in the use process of backstage products are summarized,and the basis and factors of interactive motion in backstage products are obtained,which provides design ideas for the interactive motion strategy of backstage products.Then,starting from the needs of users,the design principles,strategies and evaluation of backstage products are summarized to help users establish a good backstage product interaction experience and improve their "perception,cognition and behavior".Finally,under the guidance of the design principles and strategy of interactive effect of backstage products,the feasibility of the research are demonstrated through practice of Jingdong cloud project,which provide certain application significance for the backstage product design.The innovation point and significance of this paper is to analyze the problems arising from the cognitive process model of backstage products,propose cognitive interaction motion design principles and strategies,and help designers to explore better backstage product design practice experience with interactive motion,and also provide a new direction for backstage product design analysis. |
