The Research Of Sie Mens Medium And Low Voltage Business For Marketi Ng Strategy In Construction And Building Marketing

China construction and building market developed fast due to urbanization implementation in China in recent years.It brought huge business opportunity for relevant industry,and medium and low voltage components business is just one of these industries.Chinese government’s urbanization and develop infrastructure policy provides medium and low voltage components business a huge market.However,as the most important business of Siemens Energy Management Division,medium and low voltage components business only has very small market share in China construction and building marketing,which is far behind of its competitor Schneider and ABB.This situation is surely not fit for Siemens famous brand.This thesis researched medium and low voltage components business of Siemens China Energy Management Division,analyzed China construction and building marketing status and sales environment,discussed marketing strategy.This thesis analyzed Siemens medium and low voltage components business from different side which included macro-environment,branch competition and main competitors;analyzed business requirements and customer behavior;analyzed Siemens LMV business promotion strategy,current status,and faced challenges;evaluated Siemens LMV business by SWOT tolls.Based on the results of research and analysis,this thesis gave recommendations for improvement of Siemens LMV business in construction and building market,which covered product,pricing,channel and promotion strategy,and build dedicate sales team and branch distributor in construction and building market.Finally,I made testing area to verify the possibility and impact.The thesis is meaningful of Siemens China Energy Management Division to understand customer behavior,market characteristic and sales status of China construction and building market,and helpful of setting target market segment,improve customer loyalty and improve market share.The thesis is not only meaningful to Siemens to develop medium and low voltage business in China construction and building market,but also helpful to other company in this industry.