The Research On Developing Strategy Of Shanghai Hubang Medical Appliances Company

Shanghai Hubang Medical Appliances Co.,Ltd.(hereafter called Hubang)has become a leading company in the rehabilitation appliances industry in China after 15 years of sustainable development.With the continuous development of the company and the industry,difficulties encountered by traditional manufacturing and the influence of the new forms of economy,represented by the Internet economy,the overall competitive landscape which Hubang faces has been changed significantly;facing the changing,Hubang needs to make new suitable development strategy.This essay uses the EMBA knowledge acquired based on the circumstances of Hubang to analyze the macro environment of the industry with the PEST Environments Analysis Model,and aims to further analyze the life cycle of medical appliances industry and the competitive environment of the industry focusing on the five-force Model.Via the analysis,the essay aims to clearly understand the marco-and-external environment of the industry and the internal conditions of the company.Based on the analysis above mentioned and he results of the SWOT Matrix Analysis,the external opportunities and threats as well as the advantages &disadvantages of Hubang are to be pinpointed.Finally based on the consideration & combination of all these factors,considering the current varies changing faced,and thinking over the transformation of the industry,products,technology,customers and competitions,it formulates the overall development strategy according to the previous products and market extensional “ strengthening strategy”,further more to match two “basic competition strategy” among “difference strategy” and “ Internet platform strategy”.It is clear for the company to cultivate more deeply in the rehabilitation industry,taking more technological content and development potential new products to integrate all resources match able new model of “ Specialization and Division cooperation”To ensure the successful implementation of the above strategies,the company will take a breakthrough in Hubang culture transformation,and after being sure to set down the culture suitable for the development strategy according to the industry and the company’s situation.Hubang has to make specific measures and the controlling methods for the company’s strategies in terms of organizational structure,production model,R&D model,channel remodeling,products mix,human resources and financial management according to the industrial conditions,the ctual situations of the companies and the transformation of the enterprise culture.Finally,the author hopes to make use of the knowledge learned,makes a combination the theory and practice based on Hubang’s practical situation,and uses the theory knowledge learned and the analysis tools,aims to seek solutions to practical problems faced by the company and favorable development among the changes with the help of the experience of the company,the theories and analysis tools available;provide some professional reference for the special professional consumer product industries with small scales and contribute to the care of the aging population in China.