Research On Island Eco-tourism Development Of Zhoushan Islands In The New Era

Leisure and entertainment represented by tourism has become the first choice for people seeking physical and mental relaxation.Islands have attracted much attention due to their unique natural scenery and cultural experiences;eco-tourism has been highly regarded for its pursuit of sustainable development and experiential perception,and then island eco-tourism has gradually become a popular way of tourism.However,at the current stage,the development of island tourism is still in its infancy,and there are some problems such as low degree of development and insufficient model innovation.Moreover,in the new era,island tourism is facing new situations and new development demands,and urgently needs continuous reform and innovation.In the paper,we take the Zhoushan Islands as the research object.We firstly comprehensively summarize the current research status of island eco-tourism at home and abroad.Then,based on the data mining method of word cloud graph,we study the satisfaction of tourists to the scenic spots of Zhoushan Islands from the text comments of tourists.We adopt the SWOT analysis theory to analyze the strength,weakness,opportunity and threats of the Zhoushan islands in depth,and we construct a SWOT analysis matrix to seek for its own development strategy.Next,we discuss the island development mode of Zhoushan Islands and domestic and foreign islands,by learning from advanced scientific development concepts,we provide feasible countermeasures for the developments of island eco-tourism in Zhoushan Islands.Through the research,it is found that the island eco-tourism development construction of the Zhoushan Islands has problems such as low resource utilization rate,insufficient infrastructure,serious homogeneity of tourism products and low popularity,and challenges such as fierce competition among scenic spots,huge pressure on ecological protection,lack of professional talents and difficult security assurance.In response to the above problems and challenges,this paper puts forward constructive countermeasures for the island eco-tourism in Zhoushan Islands:optimizing island resources utilization and upgrading the regional tourism system by improving the infrastructure and linking the archipelago advantages,following the times development and trend and shaping the island tourism band by increasing the investment in talents and technology and innovating tourism models,and promoting green environmental protection concept and protecting island ecological environment by strengthening ecological protection publicity and environmental protection supervision mechanisms.