Research On The Development Strategy For Daqing Linqiang Oil Products Co.,Ltd.

In recent years,national economic development has gradually slowed down.Along with the continuous adjustment of industrial structure,lubricating oil,as a barometer of industrial development,has been gradually transformed from secondary to tertiary production.The overall growth rate of China’s industrial development is gradually slowing down.As a result,the lubricating oil market has also been greatly impacted.Consumer demand for lubricants has also declined to a certain extent since2015.Lubricating oil production companies are facing new challenges.There are more than 80 lubricating oil blending plants in Daqing.In the past two years,due to the impact of the Covid-19 epidemic,the transportation cost of many imported base oils has increased significantly.Delivery times have suffered due to supply chain challenges.At present,the largest lubricating oil blending plant in Daqing has moved to Tianjin for operations in order to minimize transportation requirements.Daqing Linqiang Oil Products Co.,Ltd.was established in 2001.In the process of gradual development and expansion,there have been many opportunities and challenges.The company is also facing various problems such as increasing cost and decreasing profit,and a shortage of high-end scientific and technological personnel.Further development of the enterprise has encountered great obstacles.In recent years,it has maintained a stable operation.In the context of greater national attention to energy conservation and emission reduction,with the continuous improvement of urbanization rate and the steady increase of per capita disposable income of residents,Daqing Linqiang Oil Products Co.Ltd needs to take advantage of the new demand in the lubricating oil market.The enterprise should also seize the development opportunity as Daqing city is promoting the “three city” concept.The company should also accelerate the development process of energy-saving and environmental protection lubricating oil,and formulate a scientific development strategy to set the direction for future enterprise development.This paper mainly studies current development trends in the lubricating oil market along with opportunities and challenges the company is facing.The company should use the PEST analysis tool and Michael Porter’s Five Forces Model to analyze the external and internal environment of the enterprise.This paper also does some further research on human resource,the financial situation,the marketing capability,the production and operation,the macro environment,the enterprise internal environment and the competitive environment of the industry.Lastly,the article also did SWOT analysis to the advantages and disadvantages of the company as well as the opportunities and challenges outside the company.The enterprise should adopt the external growth-type strategy,and take scientific and technological innovation as the core,so that the company can expand its productive scale and seize a larger market share.The paper proposes that Daqing Linqiang Oil Products Co.,Ltd should take full advantage of the enterprise to clear the company’s short term,mid term and long term goal.In order to ensure the smooth implementation of enterprise development strategy,promote high-quality and sustainable development of enterprises,the company should increase investment in science and technology,Expand business scale,accelerate industrial restructuring,Reasonably use processing techniques,control cost,and train new talent for the company.