Research On The Design Of Waste Sorting APP Based On Persuasive Design

With the rapid development of economic and the continuous improvement of living standards,the scale of production,manufacturing,and consumption has continued to expand,which has also led to a continuous increase in domestic waste.At the same time,the environmental protection awareness of Chinese residents and their environmental requirements are constantly rising.As an important means of source reduction and improvement of recycling rate,waste sorting has become a hot topic.Especially since the mandatory waste sorting policy began to be implemented in Shanghai on July 1,2019,this topic has become more and more attention.With the gradual implementation of policies,a variety of waste sorting products have begun to appear on the market.Due to the high popularity of smartphones,short development cycles,and low cost of user acquisition of products,APPs with the theme of waste sorting have also appeared on the market and become a very presence member in the waste sorting product market.However,it is found that these waste sorting APPs currently on the market have some disadvantages such as simple functions,low efficiency,and serious homogeneity after investigation and research.In this research,user behavior was analyzed based on the persuasion theory to improve the ability to achieve target behaviors,help users complete garbage classification behavior,and further encourage users to increase environmental awareness,cultivate waste sorting habits,and participate in environmental protection public welfare activities.The theories,characteristics and applications involved in persuasive design are systematically sorted out in this paper.Then the waste sorting behavior influence model was constructed,combining the user behavior process,influencing factors and the classic persuasive behavior model.After that,the persuasive design strategies,which were explored from the three aspects including motivation,ability and trigger,were proposed such as clarifying the meaning of classification,strengthening users’ social motivation,providing differentiated functional services,reducing user learning costs,establishing an honor achievement system,and setting appropriate social participation.They were also explained through specific application methods.At last,it discussed the specific APP interface design based on the design strategy,and conducted the usability test as the design evaluation.It enriches the application research of persuasion theory and provides some guidance for interactive design applications in the field of environmental protection and public welfare in this paper,which has certain application significance.