Research On The Coupling Development Of Ceramic Industry And Tourism Industry In Jingdezhen

In recent years,under the guidance of national strategic objectives and the focus of Jingdezhen local planning.In particular,the establishment of Jingdezhen National Ceramic Cultural Inheritance and Innovation Experimental Zone.It has given birth to the new forms and modes of ceramic culture tourism in Jingdezhen.This is not only a special service form in the ceramic industry,but also a special tourism product in the tourism industry.This emerging "dynamic economy" will become a new strategic support point for the high-quality development of Jingdezhen.Therefore,to study the coupling development between ceramic industry and tourism industry in Jingdezhen,It not only enriched the application of system coupling theory in the research of ceramic industry and tourism industry,expanded the current research field and content of industrial coupling,but also the research results have a constructive role in guiding the integrated development of ceramic and tourism industry.In this paper,the comprehensive industrial development level model,coupling degree model,coupling coordination degree model and synchronization model are used to construct the industrial evaluation index system,and 17 indicators of the ceramic industry and 16 indicators of the tourism industry in Jingdezhen from 2010 to 2019 are selected.The comprehensive development level,coupling degree,coupling coordination degree and synchronization type of ceramic industry and tourism industry in Jingdezhen city are analyzed in detail.The results show that until 2019,the coupling coordination degree of Jingdezhen ceramic industry and tourism industryhas reached a good coordination,but has not reached high quality coordination,and the synchronization degree of the two industries is poor.According to the results and the current situation of industrial development,suggestions are provided for the coupled and coordinated development of ceramic and tourism in Jingdezhen from three aspects:vigorously promoting the integrated product system of ceramic and tourism,improving the integrated guarantee system of ceramic and tourism,and constructing the integrated marketing and promotion system of ceramic and tourism.In terms of promoting the integrated product system of ceramic and tourism,it is suggested to optimize the spatial layout of ceramic and tourism integration,enrich tourism product system of ceramic and tourism integration,and cultivate market subjects of ceramic and tourism integration;In terms of improving the integrated guarantee system of ceramic and tourism,it is suggested to improve the financial service system,improve the protection system of ceramic cultural heritage,build the talent gathering highland of ceramic and tourism,strengthen the support of infrastructure,focus on scientific and technological innovation,and attack core technologies;In terms of constructing the integrated marketing and promotion system of ceramic and tourism,it is suggested to use technology enabling marketing system,local IP marketing,international marketing,emotional marketing,joint marketing,in order to promote Jingdezhen ceramic industry and tourism industry coupling coordination degree to achieve high-quality coordination,promote the synchronous development of both.