| Vintage culture is composed of multiple cultures and one of the crystallization of the historical process.The transmission of cultural heritage and the inheritance of culture are closely related to the change of life and the progress of science and technology.With the progress and development of the society,more and more people pay attention to it.Vintage culture has gradually become a carrier of modern life and entered people’s lives.The historical and cultural characteristics of vintage make us feel the charm of different cultures.How to combine vintage toys,one of the branches of vintage culture,with the aesthetic taste of vintage users,so as to better display the characteristics of vintage toys and meet the emotional needs of users? Starting from the characteristics of vintage culture and vintage toys,the new relationship between users and vintage toys in the current society,and the visual promotion design,this paper discusses and analyzes the visual promotion characteristics of vintage toys and the results of practical research. |
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