The Research Of The Cultural Value Of Vintage

Clothing should not be confined as the external objective existence,but also should be embodied with the inherent cultural values.Fashion is based on the cyclical backdrop of innovation and the second pop,"vintage" as a witness of fashion change and the historical successor,which plays an important role in the contemporary fashion design.With the references of elements and craftworks of "vintage" from different stages in the 20 th century,the international brands nowadays featured as the inheritance of fashion history and culture,using the references as the important design methods for their innovation.Inheritance is a prerequisite for innovation,only to fully explore the value of their own fashion culture can they achieve the real innovation that ensure them to become the leader of fashion industry globally.Through the market investigations of "vintage" in Europe and China,the author reports the current situation and the basic classification of "vintage" market both at home and abroad.Combining the Western fashion history with the fashion runway in 21 st century while making the horizontal comparison of Chinese clothing over the same period,The author Summed up the following arguments:(1)Europe regards "vintage" as an important inheritance of clothing culture,which is far-reaching and widespread,involving different levels of consumers.China as the emerging markets of "vintage",although the consuming group is small,but with great potential for future development.Proving that Chinese consumers gradually pay more attention to the cultural value of clothing with the subtle positive changes of the traditional consumption concepts.(2)Based on inspiration research,element application and craft inheritance,"vintage" worked as the witness of fashion history and the cultural basis of the innovative contemporary fashion design,which reflects its extremely important cultural value to the fashion design industry.(3)In the basis of Chinese modern fashion history,Chinese modern fashion design characterized with distinctive national style which could be the components of Chinese "vintage" culture.With great significance,Chinese-style fashion culture is the cultural basis of local innovative designThis essay explains the applications of inspiration,elements and craft from "vintage" into contemporary fashion design.Combining fashion history and contemporary fashion design,the author tries to manifest the importance of the establishment of Chinese contemporary fashion design and cultural system which "vintage" could make a great contribution to that.Last but not the least,enabling the massive consumers and the international market to recognize the cultural value of Chinese contemporary fashion design.