Research On Empathic Design Of Children’s Medicine Package

The role of children’s drug packaging in guiding children to take medicine has increasingly become the urgent demand of parents.Domestic children’s drug packaging was not given enough attention to humanized design and emotional design,and the emotional interaction and emotional communication with children are not smooth enough.The reason is that most children’s drug packaging design just stays in the emotional satisfaction of the instinctive layer,seldom excavates information from behavioral layer and reflection layer,nor promotes children’s emotional and affective communication in the aspect of action and feflection to drug packaging design based on instictive emotion satisfaction.Starting from the emotional level,this paper will take preschool children as the main research example to explore the empathy method in children’s drug packaging design.First of all,the physiological,psychological and behavioral characteristics and emotional needs of preschool children on drug packaging were analyzed by means of literature investigation,field investigation and empathy design research,by which,the emotional foundation of empathy design of children’s drug packaging was established.Secondly,the empathy design elements of children’s drug packaging from three levels are analyzed by case analysis.Based on the instinctive level of emotion,the color,pattern,shape and text of children’s drug packaging are analyzed.On the basis of emotional behavior,the interactive mode and experience of children’s drug packaging are analyzed.Emotional reflection based,the familiarity and identity of children’s drug packaging were analyzed.The specific ways of empathy design of children’s drug packaging were clarified.The research shows that from the aspect of sensory pleasure and empathy at the instinctive level,it mainly starts with color taste synaesthesia,cartoon science fiction,bionic modeling interest and concise and lovely words to delight children’s sensory feelings and establish a good starting point for empathy.From the behavior level of multi-functional experience empathy,it mainly goes through interactive guidance,games,vivid learning and other aspects to deepen empathy experience In the aspect of emotional continuation and empathy at the level of reflection,it is mainly through story introduction,emotional recall awakening and self-identity satisfaction to continue children’s emotions and dispel the negative emotions of taking medicine.Finally,according to the proposed empathy method in children’s drug packaging design,the empathy practice verification of children’s drug packaging design is carried out,which proves that the empathy design method in children’s drug packaging is feasible.The empathy design of children’s drug packaging helps to enhance the emotional communication between children,parents and children,which promotes children to have positive emotions about taking drugs,and achieves deep perceptual cognition and rational thinking.