Research On Drug Packaging Design Based On Children's Emotion

In recent years,the state has been paying close attention to the development of children and adolescents,taking their training as an important strategic task,adhering to the principle of giving priority to children,and striving to promote the development of children’s undertakings.With the enactment of a series of laws and regulations and the further improvement of related policies,children’s health has gradually become a topic of concern in the whole society.During the growth and development of children,the body is vulnerable to diseases,so drugs play an indispensable role in the growth of children.However,at present,the packaging design of children’s drugs in China has some problems,such as visual color confusion,similar pattern,single shape,common opening way,and so on.Most of the packaging of children’s drugs is lack of interest,aesthetic,emotional and interactive.This paper firstly summarizes and analyzes the positioning and function of the packaging requirements of children’s drugs.Secondly,based on child psychology and physiology,children are divided into age stages to study their cognitive and emotional characteristics.Subsequently,the current problems of children’s drug packaging in our country were summarized through investigation,and the design value and principles of drug packaging based on children’s emotions.Finally,through questionnaire survey,field investigation,data analysis and other ways to explore the design of drug packaging can alleviate children’s resistance emotions,so as to carry out visual innovation design of children’s drugs,in order to solve the problem of difficult children to take medicine,provide a new exploration direction for children’s drug packaging design.